Hi Gerard and all, This is a great topic, and one we think about often as the Communications team. In the past 2 years in fact, the Communications team has intentionally grown to better support Wikimedia project awareness and usage, including through new hires and approaches.
We generally use words like audience development, outreach, and awareness rather than "marketing," but it's a similar (and some may argue the same) idea. Of course, we're not a traditional organization or movement, so we need to adapt based on the fact that we're not "selling" anything. Instead, we're driven by our mission and commitment to Wikimedia values and communities. In short, the objective is to systematically grow audiences for Wikimedia in a mission-aligned way, using research, media (digital or otherwise), campaigns, and messaging. We've hired people with specific experience in marketing and communications, including in audience growth, social media, branding, and awareness. You can learn more about our team here: https://meta.wikimedia. org/wiki/Communications. For more on our team's work, see this year's Annual Plan: https://meta.wikimedia.org/wiki/Wikimedia_Foundation_ Annual_Plan/2016-2017/revised#Communications. This area of [insert industry term of your choice here] is relatively new for the Foundation and we still have plenty of room to grow. But we're optimistic that in collaboration with the community we can help grow future Wikimedia audiences. Finally, we're interested in continuing to partner with community members and affiliates. We often collaborate with affiliates on campaigns (for example, around Wikipedia 15 <https://15.wikipedia.org/>), conduct trainings at events, and have recently further developed the Communications resource center: https://meta.wikimedia.org/wiki/ Communications/Resource_center In short, we are completely with you, and if you have ideas and questions about raising project awareness and usage, we'd love to talk. Yours, *The Wikimedia Foundation Communications Department* On Thu, Sep 1, 2016 at 5:32 AM, Gerard Meijssen <gerard.meijs...@gmail.com> wrote: > Hoi, > I have followed what the WMF does for years and if proper marketing was > done, it would be known what the effect is of the information you refer to > and there would be an idea on how and why this information is available and > what we can achieve with it. Consider, when I write 10 new articles, what > articles are read often and why. Are specific topics more read than others? > What effect is there when we write even more on a topic? Are there tipping > points where the coverage of a subject starts to get more readers and > editors? > > Marketing is not only about having data, there is plenty of that. It is > about what you do with it. Without a plan, a purpose accumulating data is > an academic excercise; it is its own goal and it brings us little that is > actionable. Marketing begins when you define what you aim to achieve and > ask yourself questions like > > - What can I do to share the presentations given at Wikimania (or any > other WMF conference) ? > - or how do we get more mileage out of Wikimania > - What can we do to identify the women that are notable and do not > have an article in a Wikipedia? > - can we write articles that will actually be read about women? > - What can we do to bring more references to Wikidata from Wikipedia? > - our friends at DBpedia sit on a ton of quality data, how do we > incorporate it as Wikipedians do not trust Wikidata without > references? > > For these three questions there are actionable ways of providing a better > solution, the question is do we care to bring us to the next level. Do we > dare? > > Thanks, > GerardM > > On 1 September 2016 at 14:08, Nikola Kalchev <nikola.kalc...@gmail.com> > wrote: > > > Hi, > > > > when you write "we do not inform them how many reads were done for new > > articles" you don't include all wikis, I hope. In the history section of > > the articles on Bulgarian Wikipedia [0] there is a link to a pageviews > > analysis [1] where everyone can see how often the article was read in the > > last up to 90 days. > > > > Best regards, > > Nikola / User:Lord Bumbury > > > > [0] > > https://bg.wikipedia.org/w/index.php?title=%D0%9B%D0%B5% > > D1%82%D0%BD%D0%B8_%D0%BE%D0%BB%D0%B8%D0%BC%D0%BF%D0%B8%D0% > > B9%D1%81%D0%BA%D0%B8_%D0%B8%D0%B3%D1%80%D0%B8_2016&action=history, > > look for the word "посещенията". > > [1] > > https://tools.wmflabs.org/pageviews/?project=bg. > > wikipedia.org&platform=all-access&agent=user&range= > > latest-20&pages=%D0%9B%D0%B5%D1%82%D0%BD%D0%B8_%D0%BE%D0% > > BB%D0%B8%D0%BC%D0%BF%D0%B8%D0%B9%D1%81%D0%BA%D0%B8_%D0%B8% > > D0%B3%D1%80%D0%B8_2016 > > > > On Sun, Aug 28, 2016 at 5:33 PM, Gerard Meijssen < > > gerard.meijs...@gmail.com> > > wrote: > > > > > Hoi, > > > Yes. It is indeed another area where we could do a lot better. We do > not > > > show how effective the work is that people do. We do not inform them > how > > > many reads were done for new articles. All things that are really easy > to > > > do when we think of it. But we do not. > > > > > > So yes we need marketing to get new people and we need marketing to > keep > > > the people that appear. That is also something that is of what > marketing > > > people do; how to get and keep a market. > > > Thanks, > > > GerardM > > > > > > On 28 August 2016 at 17:19, David Goodman <dgge...@gmail.com> wrote: > > > > > > > Marketing can get someone to buy a product once; the problem is to > get > > > > them to buy another, and that depends on the quality of the product. > It > > > is > > > > much easier to get new first time editors than to give them the > > > > encouragement and satisfaction to keep them going. > > > > > > > > On Sun, Aug 28, 2016 at 5:38 AM, Gerard Meijssen < > > > > gerard.meijs...@gmail.com> > > > > wrote: > > > > > > > > > Hoi, > > > > > At the research mailing list two relevant activities were mentioned > > > that > > > > do > > > > > not adequately take place. > > > > > > > > > > * *Gamified interfaces for microcontributions à la Wikidata game* > > > > > ** **Ubiquitous outreach, supported by dedicated technology* > > > > > > > > > > The notion exists that it is possible to do all kind of > technological > > > > > things to make things stand out more but the big problem is imho > not > > > > > technological. It is not content, it is the awareness that > marketing > > is > > > > > more than selling things. > > > > > > > > > > A respected Wikimedian made the bold statement that "Wikipedia > could > > > > > absolutely have 100x the number of editors it has now".I would > argue > > > that > > > > > this is correct > > > > > > > > > > My question is not could marketing methods make a difference but > what > > > > > objectives do we have that will benefit from a marketing approach. > > What > > > > > does it take to be more pro-active towards our objectives? > > > > > Thanks, > > > > > GerardM > > > > > _______________________________________________ > > > > > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/ > > > > > wiki/Mailing_lists/Guidelines > > > > > New messages to: Wikimedia-l@lists.wikimedia.org > > > > > Unsubscribe: https://lists.wikimedia.org/ > > mailman/listinfo/wikimedia-l, > > > > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject= > unsubscribe> > > > > > > > > > > > > > > > > > > > > -- > > > > David Goodman > > > > > > > > DGG at the enWP > > > > http://en.wikipedia.org/wiki/User:DGG > > > > http://en.wikipedia.org/wiki/User_talk:DGG > > > > _______________________________________________ > > > > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ > > > > wiki/Mailing_lists/Guidelines > > > > New messages to: Wikimedia-l@lists.wikimedia.org > > > > Unsubscribe: https://lists.wikimedia.org/ > mailman/listinfo/wikimedia-l, > > > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > _______________________________________________ > > > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ > > > wiki/Mailing_lists/Guidelines > > > New messages to: Wikimedia-l@lists.wikimedia.org > > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ > > wiki/Mailing_lists/Guidelines > > New messages to: Wikimedia-l@lists.wikimedia.org > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > _______________________________________________ > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ > wiki/Mailing_lists/Guidelines > New messages to: Wikimedia-l@lists.wikimedia.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > -- *Heather Walls * Wikimedia Foundation annual.wikimedia.org <https://annual.wikimedia.org/2014/> _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
