Joseph Seddon wrote:
>So firstly you can see all of our standard banners here [1]. Those links
>will always contain our most current control banner designs and the
>control text will be updated regularly through the English campaigns. We
>are working to limit the number of banners each reader sees and it is
>important to note that readers will only see the large banner once. On
>the large banner, the close button is accompanied  with explicit text.
>The smaller banner doesn’t have the text because of the more limited real
>estate but has an “X” around 45% large. Dismissing the banner or using
>the remind me later function will hide the banner for a period of 1 week.
>
>We have worked hard over the years to rephrase many of the areas of
>criticism relating to our appeals taking into account both staff and
>community feedback. The most recent such change was a small edit from
>“small non-profit” to “non-profit”. I’ll be keeping that page up to date
>with the changes to our copy through the campaign. We are working with the
>Communications team on our new messaging for banners and emails not just
>for new ideas but to ensure it remains consistent with overall WMF
>messaging. The WMF Legal department also reviews all fundraising messages
>to ensure accuracy.
>
>Finally, I foresee absolutely no reason for us to change our policy of not
>showing fundraising banners to logged in users and will definitely
>maintain this for the English campaign.

This was an excellent reply and read. Thank you!

MZMcBride



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