I’m against and sincerly I don’t trust this datas (80% agrees? Are you kidding 
me? I’ve seen the meta discussion). I think a Meta CLEAR VOTE as suggested here 
is the best way. Imposing a change like this is a wrong decision. 

Regards.

> Il giorno 6 set 2019, alle ore 05:49, Zack McCune <zmcc...@wikimedia.org> ha 
> scritto:
> 
> *Summary* - We want your help with a voluntary, OPT-IN design process for
> movement branding.  Please join the in-depth discussion group, or watch for
> updates on Meta-Wiki.
> 
> 
> Hello all,
> 
> After 4 months of community consultation, spanning dozens of affiliates,
> several mailing lists, community conferences, and Meta-Wiki, I am pleased
> to share a summary of feedback on the proposed 2030 movement brand strategy
> [1].
> 
> From more than 319 comments, representing 150 individual contributors and
> 63 affiliates, we assessed 6 major themes in feedback:
> 
>   1.
> 
>   Reducing confusion
>   2.
> 
>   Protecting reputation
>   3.
> 
>   Supporting sister projects
>   4.
> 
>   Addressing (legal, governmental) risks
>   5.
> 
>   Supporting movement growth
>   6.
> 
>   The process of change
> 
> Please visit our feedback summary page to learn more [2]. You will see
> examples of comments within each section, along with a rough indication of
> how many of the comments that we received were related to each theme.
> 
> The comments sometimes contradict one another, showing that across our wide
> movement’s experience, different points of view are common (and a sign of
> health!). To visualize these tensions, we have created “polarity maps”
> which are used to help visualize how different arguments coexist in tension
> with each other.
> 
> Ultimately, the comments provided from you all are very thoughtful and
> useful guidance on what is needed to make our movement’s branding
> successful. One can read the 6 themes above as “criteria” for assessing
> branding systems.
> 
> == Thanks ==
> 
> I would like to thank the organizers of Iberoconf, Wikipedia Education
> Summit, and the Wikimedia Summit for inviting us to hold discussions during
> their sessions. I would also like to thank my colleagues Elena Lappen,
> Samir Elsharbaty, and Blanca Flores who conducted extensive parts of this
> consultation. To the hundreds of people, and dozens of affiliates
> commenting, thank you for reviewing the proposal and offering your
> perspectives and insights.
> 
> 
> == Next steps and staying involved ==
> 
> There is considerable support for the brand proposal and general appetite
> to improve our movement’s branding system. Further, we believe that
> critical feedback on the proposal offers direct guidance for precisely what
> branding must do to be successful for our movement. We have shared these
> insights and our proposed continuance with the Board of Trustees, who
> approved continuing these efforts.
> 
> Acting on community insights, we will be collaborating on formal brand
> naming, visual identity, and brand system design that will use “Wikipedia”
> as the central reference point. The resulting system will be OPT-IN for
> affiliates.
> 
> This design process will be guided by a “brand network” – a group of
> volunteers who would like to continue advising on brand during this
> consultation. Dozens of people have already volunteered, and we invite you
> to join the group. We will use a group on Wikimedia Space to host this
> discussion and the group will be closed to allow candid discussions and
> room for iterations. EVERYONE IS INVITED TO JOIN [3]. If you do not want to
> commit to the in-depth, longer term discussions that will be happening
> within the brand network group, we will still be tracking comments left on
> the project’s Meta-Wiki page [4]. Furthermore, all important ideas and
> updates originating from the brand network discussion will be shared
> publicly to mailing lists and Meta-Wiki.
> 
> The development of this proposed identity system will take approximately 6
> months. As stated, regular updates will be shared to mailing lists,
> Wikimedia Space, and Meta-Wiki [4]. Please engage us where you are most
> comfortable! Once complete, community groups will have the power to decide
> if/when they opt in to using the new system.
> 
> Yours,
> 
> Zack
> 
> [1]
> https://wikimediafoundation.org/news/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
> 
> 
> [2]
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/community_review/results
> 
> 
> [3] https://discuss-space.wmflabs.org/g/brand-network and click the gray
> "Request" button. When your request is approved, you will be able to see
> and access the brand network discussion category on the Discuss Space main
> page.
> 
> [4]
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning
> 
> 
> -- 
> 
> Zack McCune (he/him)
> 
> Director of Brand
> 
> Wikimedia Foundation <https://wikimediafoundation.org/>
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