Stand your ground or offer a slightly higher speed for the same money
you have now with a longer term signed contract. Otherwise stand your
ground. Let them know you are better than cable. I am. I bet you are
too. That is how I do it. I have plenty of people who pay me when cable
is less in my market. They pay me and brag to others that they pay me
more for better service. Stand your ground. I had a motel take cable but
maintained another connection with me because the perception to them is
that my service is better even if it is slightly slower and higher in
cost. They keep their emails with me also. I am surprised that people do
place value on quality of service but it seems to be working for me
despite having Charter and SBC in my town. It is not especially easy and
I could be making more money if they were not here but I have stood my
ground and it is paying off.
Scriv
Bob Moldashel wrote:
OK...You have a customer that is paying $159 month for 256K service.
No other service providers are available in the area except a full T1
for $599+ per month. 8 Months later cable modem shows up and offers
$79/month for the first year for new sign ups with 3-4 Mb downloads.
Your customer paying $159/month still has 10 months left on his
contract and is looking to cancel saying the service is slow.
What do you do?
Do you let the customer out of his contract?? Do you enforce the
contract and possibly loose the customer at the end of the contract?
Do you match cable's price and speed? Do you try to give him a better
package and risk him "jumping ship" anyways?
I would love to hear everyone's ideas and input.
-B-
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