Agreed, but there is a free lunch...for the web publishers and ad servers you allow to sell over your pipes.
Take the old example of the Internet as a highway. You've built a highway (your wireless network) and people (your customers) pay to drive on it. Along the way there are billboard advertisements (web ads.) You collect nothing from the billboards that people view. In essence, the advertisers get a free lunch from your highway. Adzilla basically gives you the opportunity to place your own billboards in front of those existing billboards so that you, as the highway operator, can receive a revenue share. Mark, I don't mean to pick on you here and I apologize if my replies come off as arrogant or inappropriate in any way. I appreciate your questioning and "devil's advocate" approach. These lists are certainly good for digging through the facts. Peter R. sent an email for those interested in participating in a webinar. Also, an Adzilla exec will be at WISPNOG. Respectfully, Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mark Koskenmaki Sent: Wednesday, March 08, 2006 1:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams "There is no free lunch." this is the most concise, most accurate, and wisest words ever spoken, on the subject of economics. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! ------------------------------------------------------------------------ ---- - ----- Original Message ----- From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" <[email protected]> Sent: Tuesday, March 07, 2006 3:34 PM Subject: RE: [WISPA] Adzilla & Revenue Streams > The simple answer to that is "don't use that option." The ad > optimization is transparent and its basically free money. I usually > have to say it 3 times before ISPs start to understand the concept, so > in the interest of saving time... > > It's free money, it's free money, and - you guessed it - it's still free > money. > > Eric DaVersa > Vice-President, Business Development > NetLogix > OFFICE: 858.764.1998 > CELL: 858.245.6702 > FAX: 858.764.1982 > [EMAIL PROTECTED] > > > -----Original Message----- > From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On > Behalf Of Mark Koskenmaki > Sent: Tuesday, March 07, 2006 2:47 PM > To: WISPA General List > Subject: Re: [WISPA] Adzilla & Revenue Streams > > > North East Oregon Fastnet, LLC 509-593-4061 > personal correspondence to: mark at neofast dot net > sales inquiries to: purchasing at neofast dot net > Fast Internet, NO WIRES! > ------------------------------------------------------------------------ > ---- > - > ----- Original Message ----- > From: "Eric DaVersa" <[EMAIL PROTECTED]> > To: "'WISPA General List'" <[email protected]> > Sent: Tuesday, March 07, 2006 8:57 AM > Subject: RE: [WISPA] Adzilla & Revenue Streams > > > > > > For a Network Operator, you have some incredible new tools as part of > > the package. You have a GUI interface where you can insert messaging > > DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 > > days past due, your account will be shut off if you do not pay within > x > > hours." > > I think if I tried that with my customers, I would be losing, not > gaining, > customers. The notion of inserting something into thier data is... too > intrusive for me to consider. > > > > North East Oregon Fastnet, LLC 509-593-4061 > personal correspondence to: mark at neofast dot net > sales inquiries to: purchasing at neofast dot net > Fast Internet, NO WIRES! > ------------------------------------------------------------------------ > ---- > - > > -- > WISPA Wireless List: [email protected] > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ > > -- > WISPA Wireless List: [email protected] > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: [email protected] Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: [email protected] Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
