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What
about something that works like this, instead?
(I
think you have to push the demo button to see it)
OK, I understand the concept.
It looks to me though, that most of the time
we'll not have the right to change page content. Even though it's being
delivered over our medium.
So I couldn't replace Ford car ads that no one
here cares about and insert the local Napa ads that they do care
about.
I can't see this as a viable thing if I can't
find a way to sell local advertising that would show up whenever someone went
to MSN or Yahoo or Google or whatever.
----- Original Message -----
Sent: Thursday, March 09, 2006 1:05
PM
Subject: Re: [WISPA] Adzilla &
Revenue Streams
Blair, I feel your concern is a valid
one.
This is a basic twist of the walled network
e.g., AOL uses. As within AOL's network portal and browser they would have
their paid advertisers' shown. As a dialup provider (97-2002), we did the
same thing using our own portal and custom browser of which the user would
use. Our free-based users would be locked into the portal but our paid users
would not be. If they went outside our portal using their browser of
choice, we did not control their end destination. Our TOS spelled out these
terms.
Steering a customer away from a company's
website like Amazon.com and redirecting the HTTP request through an
affiliate channel, is not good practice in my opinion. I'm not saying this
is the case in point, but there are companies like Zango, 180 Solutions and
others that do this and cost many affiliates commissions when the software,
(e.g., P2P) or bundled software is installed on the customers machine
using various methods, such as an Active-X pop-up asking the user to install
certain software.
For an example, we fight click fraud everyday
that use these methods. When a user does a search on say Google and clicks
on an affiliate link, the user is redirected to another affiliate who would
get the sale if the customer purchased the advertised item or paid for the
lead generation.
Frank Muto
President/CEO
FSM Marketing
Group, Inc
----- Original Message -----
If I publish a web page, who
are you to modify it before displaying it to a user?
I'd start
getting annoyed if my web page displayed differently depending on whose
network it flows thru....
I also feel that this is a bad idea in
general because I think it could end up weakening the 'safe harbor'
provisions that protect us from liability over data content. We are
not censors. Beyond the monitoring needed to assure network
integrity, we do not monitor or censor our users in any way and we do not
plan to.
IMO, we should not modify the data flowing to the user in
any way without the express, informed consent of the user. If a user
wants you to censor, modify or block pages, fine.... if you
wish to offer that service. For liability reasons, we choose not
to.
Eric DaVersa wrote:
Agreed, but there is a free lunch...for the web publishers and ad
servers you allow to sell over your pipes.
Take the old example of the Internet as a highway. You've built a
highway (your wireless network) and people (your customers) pay to drive
on it. Along the way there are billboard advertisements (web ads.)
You collect nothing from the billboards that people view. In essence,
the advertisers get a free lunch from your highway.
Adzilla basically gives you the opportunity to place your own billboards
in front of those existing billboards so that you, as the highway
operator, can receive a revenue share.
Mark, I don't mean to pick on you here and I apologize if my replies
come off as arrogant or inappropriate in any way. I appreciate your
questioning and "devil's advocate" approach. These lists are certainly
good for digging through the facts.
Peter R. sent an email for those interested in participating in a
webinar. Also, an Adzilla exec will be at WISPNOG.
Respectfully,
Eric DaVersa
Vice-President, Business Development
NetLogix
OFFICE: 858.764.1998
CELL: 858.245.6702
FAX: 858.764.1982
[EMAIL PROTECTED]
-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On
Behalf Of Mark Koskenmaki
Sent: Wednesday, March 08, 2006 1:47 PM
To: WISPA General List
Subject: Re: [WISPA] Adzilla & Revenue Streams
"There is no free lunch."
this is the most concise, most accurate, and wisest words ever spoken,
on
the subject of economics.
North East Oregon Fastnet, LLC 509-593-4061
personal correspondence to: mark at neofast dot net
sales inquiries to: purchasing at neofast dot net
Fast Internet, NO WIRES!
------------------------------------------------------------------------
----
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----- Original Message -----
From: "Eric DaVersa" <[EMAIL PROTECTED]>
To: "'WISPA General List'" <[email protected]>
Sent: Tuesday, March 07, 2006 3:34 PM
Subject: RE: [WISPA] Adzilla & Revenue Streams
The simple answer to that is "don't use that option." The ad
optimization is transparent and its basically free money. I usually
have to say it 3 times before ISPs start to understand the concept, so
in the interest of saving time...
It's free money, it's free money, and - you guessed it - it's still
free
money.
Eric DaVersa
Vice-President, Business Development
NetLogix
OFFICE: 858.764.1998
CELL: 858.245.6702
FAX: 858.764.1982
[EMAIL PROTECTED]
-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]
On
Behalf Of Mark Koskenmaki
Sent: Tuesday, March 07, 2006 2:47 PM
To: WISPA General List
Subject: Re: [WISPA] Adzilla & Revenue Streams
North East Oregon Fastnet, LLC 509-593-4061
personal correspondence to: mark at neofast dot net
sales inquiries to: purchasing at neofast dot net
Fast Internet, NO WIRES!
------------------------------------------------------------------------
----
-
----- Original Message -----
From: "Eric DaVersa" <[EMAIL PROTECTED]>
To: "'WISPA General List'" <[email protected]>
Sent: Tuesday, March 07, 2006 8:57 AM
Subject: RE: [WISPA] Adzilla & Revenue Streams
For a Network Operator, you have some incredible new tools as part
of
the package. You have a GUI interface where you can insert
messaging
DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is
7
days past due, your account will be shut off if you do not pay
within
x
hours."
I think if I tried that with my customers, I would be losing, not
gaining,
customers. The notion of inserting something into thier data is...
too
intrusive for me to consider.
North East Oregon Fastnet, LLC 509-593-4061
personal correspondence to: mark at neofast dot net
sales inquiries to: purchasing at neofast dot net
Fast Internet, NO WIRES!
------------------------------------------------------------------------
----
-
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Blair Davis
AOL IM Screen Name -- Theory240
West Michigan Wireless ISP
269-686-8648
A division of:
Camp Communication Services, INC
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