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Blair, I feel your concern is a valid
one.
This is a basic twist of the walled network e.g.,
AOL uses. As within AOL's network portal and browser they would have their paid
advertisers' shown. As a dialup provider (97-2002), we did the same thing using
our own portal and custom browser of which the user would use. Our free-based
users would be locked into the portal but our paid users would not be. If
they went outside our portal using their browser of choice, we did not control
their end destination. Our TOS spelled out these terms.
Steering a customer away from a company's website
like Amazon.com and redirecting the HTTP request through an affiliate
channel, is not good practice in my opinion. I'm not saying this is the case in
point, but there are companies like Zango, 180 Solutions and others that do this
and cost many affiliates commissions when the software, (e.g., P2P) or bundled
software is installed on the customers machine using various methods, such
as an Active-X pop-up asking the user to install certain software.
For an example, we fight click fraud everyday that
use these methods. When a user does a search on say Google and clicks on an
affiliate link, the user is redirected to another affiliate who would get the
sale if the customer purchased the advertised item or paid for the lead
generation.
Frank Muto
President/CEO
FSM Marketing Group,
Inc
----- Original Message -----
If I publish a web page, who are
you to modify it before displaying it to a user?
I'd start getting
annoyed if my web page displayed differently depending on whose network it
flows thru....
I also feel that this is a bad idea in general because I
think it could end up weakening the 'safe harbor' provisions that protect us
from liability over data content. We are not censors. Beyond the
monitoring needed to assure network integrity, we do not monitor or censor our
users in any way and we do not plan to.
IMO, we should not modify the
data flowing to the user in any way without the express, informed consent of
the user. If a user wants you to censor, modify or block pages,
fine.... if you wish to offer that service. For liability reasons,
we choose not to.
Eric DaVersa wrote:
Agreed, but there is a free lunch...for the web publishers and ad
servers you allow to sell over your pipes.
Take the old example of the Internet as a highway. You've built a
highway (your wireless network) and people (your customers) pay to drive
on it. Along the way there are billboard advertisements (web ads.)
You collect nothing from the billboards that people view. In essence,
the advertisers get a free lunch from your highway.
Adzilla basically gives you the opportunity to place your own billboards
in front of those existing billboards so that you, as the highway
operator, can receive a revenue share.
Mark, I don't mean to pick on you here and I apologize if my replies
come off as arrogant or inappropriate in any way. I appreciate your
questioning and "devil's advocate" approach. These lists are certainly
good for digging through the facts.
Peter R. sent an email for those interested in participating in a
webinar. Also, an Adzilla exec will be at WISPNOG.
Respectfully,
Eric DaVersa
Vice-President, Business Development
NetLogix
OFFICE: 858.764.1998
CELL: 858.245.6702
FAX: 858.764.1982
[EMAIL PROTECTED]
-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On
Behalf Of Mark Koskenmaki
Sent: Wednesday, March 08, 2006 1:47 PM
To: WISPA General List
Subject: Re: [WISPA] Adzilla & Revenue Streams
"There is no free lunch."
this is the most concise, most accurate, and wisest words ever spoken,
on
the subject of economics.
North East Oregon Fastnet, LLC 509-593-4061
personal correspondence to: mark at neofast dot net
sales inquiries to: purchasing at neofast dot net
Fast Internet, NO WIRES!
------------------------------------------------------------------------
----
-
----- Original Message -----
From: "Eric DaVersa" <[EMAIL PROTECTED]>
To: "'WISPA General List'" <[email protected]>
Sent: Tuesday, March 07, 2006 3:34 PM
Subject: RE: [WISPA] Adzilla & Revenue Streams
The simple answer to that is "don't use that option." The ad
optimization is transparent and its basically free money. I usually
have to say it 3 times before ISPs start to understand the concept, so
in the interest of saving time...
It's free money, it's free money, and - you guessed it - it's still
free
money.
Eric DaVersa
Vice-President, Business Development
NetLogix
OFFICE: 858.764.1998
CELL: 858.245.6702
FAX: 858.764.1982
[EMAIL PROTECTED]
-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]
On
Behalf Of Mark Koskenmaki
Sent: Tuesday, March 07, 2006 2:47 PM
To: WISPA General List
Subject: Re: [WISPA] Adzilla & Revenue Streams
North East Oregon Fastnet, LLC 509-593-4061
personal correspondence to: mark at neofast dot net
sales inquiries to: purchasing at neofast dot net
Fast Internet, NO WIRES!
------------------------------------------------------------------------
----
-
----- Original Message -----
From: "Eric DaVersa" <[EMAIL PROTECTED]>
To: "'WISPA General List'" <[email protected]>
Sent: Tuesday, March 07, 2006 8:57 AM
Subject: RE: [WISPA] Adzilla & Revenue Streams
For a Network Operator, you have some incredible new tools as part
of
the package. You have a GUI interface where you can insert
messaging
DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is
7
days past due, your account will be shut off if you do not pay
within
x
hours."
I think if I tried that with my customers, I would be losing, not
gaining,
customers. The notion of inserting something into thier data is...
too
intrusive for me to consider.
North East Oregon Fastnet, LLC 509-593-4061
personal correspondence to: mark at neofast dot net
sales inquiries to: purchasing at neofast dot net
Fast Internet, NO WIRES!
------------------------------------------------------------------------
----
-
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Blair Davis
AOL IM Screen Name -- Theory240
West Michigan Wireless ISP
269-686-8648
A division of:
Camp Communication Services, INC
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