Selling is actively working a process or plan to ink deals. It involves prospecting, answering objections, providing a value proposition, inking contracts. Charles is right about the used car sales attitude, but that isn't usually the issue. Usually the issue is that no one is selling... everyone is just taking the orders as they come in. That's like saying the guy at the post office is in sales... "How many stamps do you want?" Cold calling, door knocking, networking and prospecting are sales activities. Waiting by the phone is not :)
Peter Radizeski RAD-INFO, Inc. Marketing IDEA guy.com Charles Wu wrote:
<snip> Profile your best clients. Pick out who you want your clients to be. Research them. Be in front of them. Sell them. </snip> Here's one thing to discuss -- "selling" vs "order taking" The conundrum of sales is that everyone LOVES to buy, but HATES being sold to When one goes in the mentality to try to "sell something" -- more often than not, one ends up more like the "greasy car salesperson" that leaves a bad taste in someone's mouth -Charles
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