One potential scare I'd see is... What would be the reason for need reaching or keeping 5 referrals? Would it because some of the 5 cancelled before 5 was reached? What if the customer kept referring more than 5, but kept not reaching it? You'd have to disclose to the referring client that your service wasn't good enough to keep customers. Then they'd start feeling like they were jeoprodizing their reputation by reffering, and maybe stop referring or maybe cancelling themselves, when they call the referree to ask why they didn't keep the service. I could also see a referrer getting pissed saying , they did their part, why should they suffer because you can't do your part?
Another problem... People want to pay for service so that they can demand support and quality. If you give service away, what recourse does the referring customer have to demand quality? If doing MTUs, another option to enhance the program might be to modify the deal to.... Get Free service for life, if you get 5 tenants in your building to subscribe to broadband with a 1 year contract. There is a much lower cost to taking on a new subscriber in a lit building. Maybe a compromise would be better such as .... refer 5 people and get the year free. That sweatens the deal significantly, but stills gives you a reason to do good to get their next year's business. Then it also opens up the door for more referrals. If someone is able to get you 5 referrals, would you want to try and have that person successful at it to keep on doing it? What about saying the second year, 5 more referrals, gets another year free? Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband ----- Original Message ----- From: "Travis Johnson" <[EMAIL PROTECTED]> To: "WISPA General List" <wireless@wispa.org> Sent: Sunday, October 12, 2008 2:54 PM Subject: [WISPA] referral programs > Hi, > > I'd like to hear about any referral programs that anyone has implemented > that seem to be working well. I heard about one a few months ago that I > thought was very interesting: > > For every customer that signs up and is installed, the referring > customer gets a month free. The real deal is after 5 referrals, that > customer gets their internet for free for life (or as long as they have > at least 5 people referred and still active). Now, I know this sounds a > little scary, that you may give away 20% of your service... but the > thing that was interesting is the person taking about this said 99% of > their customers never reached 5 referrals. Most would get 2 or 3, and > then that was it. > > Thoughts? Ideas? I'm ready to try something. :) > > Travis > Microserv > > > -------------------------------------------------------------------------------- > WISPA Wants You! Join today! > http://signup.wispa.org/ > -------------------------------------------------------------------------------- > > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ -------------------------------------------------------------------------------- WISPA Wants You! Join today! http://signup.wispa.org/ -------------------------------------------------------------------------------- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
