I've done something similar, but with $30 gas cards.  Not generating a 
lot of sales, but it does generate a lot of loyalty and thank-you cards.


RickG wrote:
> Travis,
> 
> I thought it was you who once told me "never give anything away for
> free". I've been sticking to that as best as possible with my company
> and whenever I stray from it I get bit each time. I find that the only
> people who truly appreciate our service are the ones who pay. In fact,
> the more the pay, the more they appreciate it. The people I gave deal
> to are the worst customers.
> With that said, we are kicking around giving $20 cash for each
> referral. I've done this in my past life as head of internet companies
> and people love cash! If you really want to make some news, give
> matching dollars to the charity of your choice.
> 
> Just my .02 :)
> -RickG
> 
> On Sun, Oct 12, 2008 at 3:54 PM, Travis Johnson <[EMAIL PROTECTED]> wrote:
>> Hi,
>>
>> I'd like to hear about any referral programs that anyone has implemented
>> that seem to be working well. I heard about one a few months ago that I
>> thought was very interesting:
>>
>> For every customer that signs up and is installed, the referring
>> customer gets a month free. The real deal is after 5 referrals, that
>> customer gets their internet for free for life (or as long as they have
>> at least 5 people referred and still active). Now, I know this sounds a
>> little scary, that you may give away 20% of your service... but the
>> thing that was interesting is the person taking about this said 99% of
>> their customers never reached 5 referrals. Most would get 2 or 3, and
>> then that was it.
>>
>> Thoughts? Ideas? I'm ready to try something. :)
>>
>> Travis
>> Microserv
>>
>>
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-- 
Randy Cosby
Vice President
InfoWest, Inc

office: 435-773-6071



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