Oh, brother, Dennis.you're implying that the use of the word "favorites" is
a conspiracy?


And it really doesn't matter who develops a function and for what
reason.it's up to the

developers and designers to use or not use a function, depending on their
target audience.


Every business has to differentiate itself in the marketplace, including IE.
By choosing to

call "bookmarks", "favorites", they sought a way to become more
user-friendly.and succeeded

in my view.  Calling a site on of my "favorites" makes a lot more sense than
calling it one of

my "bookmarks."


And, I don't recall ever mentioning putting anything "favorites link" on a
web page.  I could use

that on a Firefox browser or any other.the terms used don't matter.it's
still the same type



And what does "pedigree" matter?!?  Do you only ever use functionality that
has an appropriate



And, I'll guarantee you that as the use of RSS becomes more and more common,
the terms by

which it is referred will change, as well.  It's still just a technological
tool, just like a bookmark

or "favorite".  You sound more like the "company man", with remarks like
"the actual industry

term is bookmark."  Who cares what  the *industry* calls it.


In the world of business, it's not "standardization" that causes success, it
differentiation with

superior products or marketing.either way it spells success.


And for those of you with legal requirements to use or avoid certain
features.great!  Use

them as you will!  But don't criticize others who take a more practical
approach and aren't

enslaved by the legal requirements which chain you down.


You just don't realize it, but you're enslaved more by your "company" than I
will *ever* be.






From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org] On
Behalf Of Dennis Lapcewich
Sent: Wednesday, March 25, 2009 7:08 PM
To: wsg@webstandardsgroup.org
Subject: RE: [WSG] add to favorites?


While the concept may appear sound at first glance, it's based on a false,
misleading and dishonest premise. 

The simple process of adding a "favorites link" on a web page is a
proprietary function attributed to a single browser designed and developed
by its manufacturer solely as marketing mechanism for said company.  While
on its face this may appear as a user benefit, the actual benefit is just
for that single browser and its creator.   Web developers sought to develop
similar code so that the function would work in other browsers such as
Firefox, Safari, Opera, etc., with no appreciable success.  The mere name
"favorites" should have been the clue since that term is also proprietary to
that single browser.  The actual industry term is bookmark. 

On the other hand, RSS feeds and links, "Subscribe to my RSS feed .." is an
industry term using code accessible to all browsers.  While created by a
proprietary development group, its growth and development was more of an
open standards approach.  It eventually became an industry standard and it
works in all browsers.  Comparing "favorites" to "RSS"  is unfair.  It is
comparing fish to bicycles, in more ways than one.  The former smells in a
relatively short period of time (and may contain chemicals not conducive to
good health) while the latter will actually take you somewhere that you may
choose to go, and you will feel better, too.  Perhaps the analogy also
applies to each function's pedigree as well. 

Standards are about equity of access.  While some may be inclined to include
a "favorites" link on a web page as a method to retain customers, bear in
mind the function requires the user to support a proprietary process as
well.  Still, some may not care.  However, for those of us with legal
requirements to provide equity of access regardless of the method, use of a
"favorites" link is an implied endorsement of a particular tool from a
particular manufacturer, and that is a big no no.  It is a denial of access
to others who do not live in a company town, who do not live in a company
house, who do not buy from the company store and who do not respond to every
query with, "Yes, Sir! May I have another, Sir!" 

Dennis Lapcewich
US Forest Service Webmaster
Pacific Northwest Region - Vancouver, WA
360-891-5024 - Voice | 360-891-5045 - Fax

"People who say it cannot be done should not interrupt those who are doing
it." -- George Bernard Shaw

"Rick Faircloth" <r...@whitestonemedia.com> 
Sent by: li...@webstandardsgroup.org 

03/25/2009 02:48 PM 

Please respond to






RE: [WSG] add to favorites?



Spend a little time on Google searching
"internet marketing call to action bookmark this page"
and you'll get a ton of info on the subject and you'll
see many other examples that are similar to bookmarking,
such as "Subscribe to my RSS feed..." even though there
is a button right on the page already.  These types of
call-to-action are typically scattered throughout a
page's content and are considered critical for successful


-----Original Message-----
From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org] On
Behalf Of Andrew Maben
Sent: Wednesday, March 25, 2009 11:41 AM
To: wsg@webstandardsgroup.org
Subject: Re: [WSG] add to favorites?

The argument continues to be shaky at best. "...compel a user..." in  
particular seems to display a fundamental misunderstanding of the  
realities of the web as a medium.

I wonder if anyone knows of any user studies around this question: Is  
this an often-requested feature? When available, is it a much-used  
feature? I would guess that the answer is "no" in both cases - but by  
all means prove me wrong!


On Mar 25, 2009, at 11:20 AM, Rick Faircloth wrote:

> As was mentioned, it's a "call to action".  Those who are familiar
> with marketing will understand this concept.  Also, it a user-friendly
> way to compel a user to bookmark the site for future reference without
> jumping through the hoops the browsers require.
> It's the same principle as putting "Call us today at 918-878-8787 for
> more info."  Instead of just putting "918-878-8787".
> Rick

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