Spend a little time on Google searching "internet marketing call to action bookmark this page" and you'll get a ton of info on the subject and you'll see many other examples that are similar to bookmarking, such as "Subscribe to my RSS feed..." even though there is a button right on the page already. These types of call-to-action are typically scattered throughout a page's content and are considered critical for successful marketing.
Rick -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Andrew Maben Sent: Wednesday, March 25, 2009 11:41 AM To: [email protected] Subject: Re: [WSG] add to favorites? The argument continues to be shaky at best. "...compel a user..." in particular seems to display a fundamental misunderstanding of the realities of the web as a medium. I wonder if anyone knows of any user studies around this question: Is this an often-requested feature? When available, is it a much-used feature? I would guess that the answer is "no" in both cases - but by all means prove me wrong! Andrew On Mar 25, 2009, at 11:20 AM, Rick Faircloth wrote: > As was mentioned, it's a "call to action". Those who are familiar > with marketing will understand this concept. Also, it a user-friendly > way to compel a user to bookmark the site for future reference without > jumping through the hoops the browsers require. > > It's the same principle as putting "Call us today at 918-878-8787 for > more info." Instead of just putting "918-878-8787". > > Rick > > -----Original Message----- > From: [email protected] > [mailto:[email protected]] On > Behalf Of David Dorward > Sent: Wednesday, March 25, 2009 9:14 AM > To: [email protected] > Subject: Re: [WSG] add to favorites? > > designer wrote: >> Does anyone know of a modern, valid, reasonably cross-browser way to >> provide a link on a page so that a user can add the page to >> favourites? > As far as I know, Microsoft are the only vendor to have implemented a > system for triggering bookmark/favourite adding from a webpage. > > In my opinion, the lack of support is a good thing. I can think of two > reasons why you might want to have such a feature. > > 1. To help users who don't know how to use the feature their > browser has > built in. > > ... but if they don't know how to add them, then they probably don't > know how to go back to them. > > 2. To cover up a "Oh, you have to love this website, please add it to > your bookmarks, pretty please" message with something resembling > something useful. > > ... which is just tacky. > > Are there any other reasons? > > -- > David Dorward > http://dorward.me.uk/ > > > ******************************************************************* > List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm > Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm > Help: [email protected] > ******************************************************************* > > > > > ******************************************************************* > List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm > Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm > Help: [email protected] > ******************************************************************* > > ******************************************************************* List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: [email protected] ******************************************************************* ******************************************************************* List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: [email protected] *******************************************************************
