>Every day we are bombarded with media messages educating us on some new drug, >some phone company or financial service, or some food product or new car >model. This works. Advertising changes habits and purchasing decisions.
- Dan Basill We focus here on the Digital Divide but even that phrase covers a multitude of technical, financial, sociological, educational, cultural, and other challenges. In the battle of ideas, getting your message out in a manner which resonates with the target audience is crucial. When you are speaking of philanthropy, you are working at getting the attention of an individual or a small group (foundations etc.) who have resources and the inclination to share them. You must convince them to believe enough in what YOU are doing to support your effort. At the same time you are competing with a veritable cacaphony of other folks who are in need which means you must use whatever communications tools necessary to make that happen. If you have a good idea, cause, or solution to some socio-economic or health problem, it is up to YOU to state your case in a manner that convinces those you approach. Ms. Cravens spoke of having to create cost/benefit analyses for this or that software/hardware "solution" because someone was dazzled by a sales presentation. That's because companies expend huge amounts of time and money to make certain their sales force has the resources to close the deal. The not-for-profit world has to be just as well prepared to make their pitch because ultimately it is always comes down to SOMEONE making a decision and you better make sure you have made a compelling case that you are deserving of their generosity. I just LOVE the brain power of this group!!!! Thank you especially to Dan B, Dr. Bork, Taran R, Steve E., Phil S., Bonnie B., the amazing Andy Carvin and everyone else I read but have not time to respond to. Keep fighting the good fight!!!!!!! Paul Mondesire Thirteen/WNET [EMAIL PROTECTED] . _______________________________________________ DIGITALDIVIDE mailing list DIGITALDIVIDE@mailman.edc.org http://mailman.edc.org/mailman/listinfo/digitaldivide To unsubscribe, send a message to [EMAIL PROTECTED] with the word UNSUBSCRIBE in the body of the message.
