Thanks, Diana, and I agree with what you say. I'm more curious, though, about how to determine the reasons why people drop out, other than via surveys/emails.
I'm not working for a place where this is an issue, really, it was more just a research interest on my part -- how to get information from users of a subscription-type site when those users disappear. Thanks! Mike > There are lots of good reasons users stop coming, so context matters: > > Were they ever regular users, or were they just checking you out (Second > Life, which has a huge fall off after registration)? > Have they forgotten their password and would log on if you reset it for > them? > Do they just need a gentle reminder/invite and coupon or tour of what's new > on your site? Or do they have a reason for not wanting to log on--for > example, despite weekly e-mails from my brokerage firm, I simply do not want > to face how much money my retirement account has lost since my last log on. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
