Show your Passion ! ;-) -- christian keller visual effects|direction
m +49 179 69 36 248 f +49 40 386 835 33 chris3...@me.com gesendet von meinem iDing Am 13.09.2012 um 03:33 schrieb Sylvain Lebeau <s...@shedmtl.com>: > +1000000 > > Dont get me started gang.. you know i can go far!! > > like.... > > I am at about 1.5 kilometers away from Autodesk's offices in Montreal! > I could go there and do a nude dancing performance in the nice open space > lobby....! > > Then they will hear us... for sure... > > ;-) > > sly > >> <postbox-contact.jpg> Kris Rivel Wednesday, September 12, 2012 >> 9:24 PM >> Holy crap this thing is on fire. Been awhile since I've ranted on anything >> so here it goes. I've been forced lately to dive into other apps a bit >> more, mostly for converting files, comparing assets, etc. It is ugly....Max >> and Maya are light years behind Softimage still...in terms of organization >> and usability. Max and Maya are old, clunky and built on paradigm that goes >> back over 10 years. I look at other things out there, Houdini, Blender, >> Modo, etc. and you know what....the only Autodesk app that honestly compares >> to them IMO, is Soft. It just feels good and natural...very intuitive. >> There are lots of little widgets and tools from the other two that I wish >> Soft had but as a base system for creating something...its fast and LOGICAL! >> >> So here's my advice to Autodesk....take the entire workflow, organization >> and approach that Softimage was built on, and make a new app that's for >> everyone based on that...integrate all three into one new system thats for >> the next generation. Something that any Max, Maya or Softimage artist could >> get used to. Can it really be that difficult? We're at a major turning >> point now. The industry is changing rapidly, its all about creating media >> for mobile devices, its all about the cloud, its all about collaboration. >> Autodesk may miss the boat and end up shooting itself in the foot in the M&E >> category. By pushing the one shining jewel piece of software into the dark >> corner, while just "kicking the can down the road" with the antiquated, >> clunky and slow Maya and Max options, they face a real risk of seeing the >> whole user base for all three blow up in their face. Time for a REDO!!! >> >> Users are experimenting in droves with other non-Autodesk options..including >> myself and as fast as things move this day...you could be out tomorrow if >> you miss something. Can we honestly all envision ourselves still using Max >> and Maya with their layer upon layer of windows, plugins, check boxes and >> patches? No way. For the first time, I'm actually enjoying see some new >> innovation coming out of other apps and it seems to be gaining >> momentum...hop on board Autodesk...or its back to the old days of CAD only >> for you. >> >> Kris >> <compose-unknown-contact.jpg> Kiril Aronofski Wednesday, September >> 12, 2012 7:41 PM >> Yes but as the copy states: >> Autodesk® Softimage® software is a high-performance 3D character animation >> and visual effects<http://www.autodesk.com/visualeffectssoftware> >> application. >> Given that a lot of effort is going into marketing Suites and this also >> drives 3ds Max and Maya traffic to the site we were not not going to mention >> the fact that Maya and 3ds Max users get benefit from adding it to their >> pipeline. >> >> You stated you market Softimage as a full-fledged application and referenced >> the product page as a proof. Well, unless we have completely different views >> of what is the meaning of "full-fledged" in terms of general DCC packages, >> that page is not much of a proof really. It clearly does not put SI in the >> same category as Max and Maya. >> >> >> Maya & 3ds Max mentions compositing because it includes the software >> applications Composite and MatchMover in the box. >> >> And what kind of explanation is that? It's a bundled product (that comes >> with Softimage just as well, mind you) versus integrated solution. I hope >> you see how little sense it makes to boast about one and than ignore the >> other. >> >> I know it's just corporate propaganda, buzzwords and mostly meaningless >> phrases, but it effects the broader public perception and it undervalues the >> product and the artist behind it. >> >> I think, if you have followed the conversation carefully, you will >> understand that no one objects the effort to sell the suites. It's the >> failure to market Softimage that is the problem. And if it arouse from the >> similarities and overlap, that is no excuse either. You are doing mighty >> fine job marketing Max and Maya as equal. It's ether one or all three. Two >> just says you bitten off more than you can chew. >> >> >> >> On Wed, Sep 12, 2012 at 8:18 PM, Maurice Patel <maurice.pa...@autodesk.com> >> wrote: >> Yes but as the copy states: >> Autodesk® Softimage® software is a high-performance 3D character animation >> and visual effects<http://www.autodesk.com/visualeffectssoftware> >> application. >> Given that a lot of effort is going into marketing Suites and this also >> drives 3ds Max and Maya traffic to the site we were not not going to mention >> the fact that Maya and 3ds Max users get benefit from adding it to their >> pipeline. Maya & 3ds Max mentions compositing because it includes the >> software applications Composite and MatchMover in the box. >> >> >> Maurice Patel >> Autodesk : Tél: 514 954-7134 >> >> From: softimage-boun...@listproc.autodesk.com >> [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Kiril Aronofski >> Sent: Wednesday, September 12, 2012 1:33 PM >> To: softimage@listproc.autodesk.com >> Subject: Re: In case you missed it.. >> >> In fact, if you check, this is exactly how we do market it: >> (www.autodesk.com/softimage<http://www.autodesk.com/softimage><http://www.autodesk.com/softimage> >> ). >> >> As an "extension to Autodesk® Maya®<http://www.autodesk.com/maya> or >> Autodesk® 3ds Max®<http://www.autodesk.com/3dsmax> software pipelines", >> while Maya is "3D animation software that delivers a comprehensive creative >> feature set with tools for animation, modeling, simulation, rendering, >> matchmoving, and compositing on a highly extensible production platform", >> and 3dsMax "provides a comprehensive, integrated 3D modeling, animation, >> rendering, and compositing solution for game developers, visual effects >> artists, and motion graphics artists along with other creative professionals >> working in the media design industry." >> >> Maya is even a compositing package here, something that is only half true >> (and I'm being generous), while Softimage indeed does have an integrated >> compositor and its not even mentioned on the Features page. >> >> So again, which one of these 3 is being sold short? >> >> >> >> <compose-unknown-contact.jpg> Maurice Patel Wednesday, September >> 12, 2012 2:18 PM >> Yes but as the copy states: >> Autodesk® Softimage® software is a high-performance 3D character animation >> and visual effects<http://www.autodesk.com/visualeffectssoftware> >> application. >> Given that a lot of effort is going into marketing Suites and this also >> drives 3ds Max and Maya traffic to the site we were not not going to mention >> the fact that Maya and 3ds Max users get benefit from adding it to their >> pipeline. Maya & 3ds Max mentions compositing because it includes the >> software applications Composite and MatchMover in the box. >> >> >> Maurice Patel >> Autodesk : Tél: 514 954-7134 >> >> From: softimage-boun...@listproc.autodesk.com >> [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Kiril Aronofski >> Sent: Wednesday, September 12, 2012 1:33 PM >> To: softimage@listproc.autodesk.com >> Subject: Re: In case you missed it.. >> >> In fact, if you check, this is exactly how we do market it: >> (www.autodesk.com/softimage<http://www.autodesk.com/softimage><http://www.autodesk.com/softimage> >> ). >> >> As an "extension to Autodesk® Maya®<http://www.autodesk.com/maya> or >> Autodesk® 3ds Max®<http://www.autodesk.com/3dsmax> software pipelines", >> while Maya is "3D animation software that delivers a comprehensive creative >> feature set with tools for animation, modeling, simulation, rendering, >> matchmoving, and compositing on a highly extensible production platform", >> and 3dsMax "provides a comprehensive, integrated 3D modeling, animation, >> rendering, and compositing solution for game developers, visual effects >> artists, and motion graphics artists along with other creative professionals >> working in the media design industry." >> >> Maya is even a compositing package here, something that is only half true >> (and I'm being generous), while Softimage indeed does have an integrated >> compositor and its not even mentioned on the Features page. >> >> So again, which one of these 3 is being sold short? >> >> >> <compose-unknown-contact.jpg> Kiril Aronofski Wednesday, September >> 12, 2012 1:32 PM >> In fact, if you check, this is exactly how we do market it: >> (www.autodesk.com/softimage<http://www.autodesk.com/softimage> ). >> >> As an "extension to Autodesk® Maya® or Autodesk® 3ds Max® software >> pipelines", while Maya is "3D animation software that delivers a >> comprehensive creative feature set with tools for animation, modeling, >> simulation, rendering, matchmoving, and compositing on a highly extensible >> production platform", and 3dsMax "provides a comprehensive, integrated 3D >> modeling, animation, rendering, and compositing solution for game >> developers, visual effects artists, and motion graphics artists along with >> other creative professionals working in the media design industry." >> >> Maya is even a compositing package here, something that is only half true >> (and I'm being generous), while Softimage indeed does have an integrated >> compositor and its not even mentioned on the Features page. >> >> So again, which one of these 3 is being sold short? >> >> >> On Wed, Sep 12, 2012 at 7:16 PM, Maurice Patel <maurice.pa...@autodesk.com> >> wrote: >> Just to be clear. I run Product Marketing so what you see is in mainly a >> direct result of my efforts – no mysterious “Autodesk” bogey man. I am >> ex-softimage/avid and even though I was primarily focused on compositing and >> DS when I was there, I know full well what the product is capable of and we >> do make every effort we can market Softimage as a full-fledged application. >> In fact, if you check, this is exactly how we do market it: >> (www.autodesk.com/softimage<http://www.autodesk.com/softimage> ). >> >> >> >> Autodesk® Softimage® 2013 3D character >> animation<http://www.autodesk.com/3danimation> and visual effects software >> delivers powerful new creative toolsets, a new high-fidelity interactive >> environment, and extended customizability. These new features help artists >> and technical directors working in visual >> effects<http://www.autodesk.com/visualeffectssoftware>, post >> production<http://www.autodesk.com/postproductionsoftware>, and 3D game >> development<http://usa.autodesk.com/media-entertainment/games/> get more >> from the product. From the new CrowdFX simulation feature, to enhanced >> modeling, animation, physics, and selection tools, Softimage 2013 helps you >> create compelling content faster. >> >> 3D Character >> Rigging<http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307345> >> Dynamic >> Simulation<http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307927> >> ICE & Softimage >> GigaCore<http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18306951> >> Pipeline >> Integration<http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307164> >> Rendering & >> Imaging<http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307868> >> Character & Facial >> Animation<http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307811> >> Modeling & >> Texturing<http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307958> >> What started this thread (and what most people seem to be hung up on) is a >> very specific campaign with a very specific purpose. You need to understand >> that purpose because otherwise the discussion has no meaning. For example, >> if we run an upgrade program promoting the new features in a release that >> does NOT mean that those features are all that the product does. It just >> means that for the intended audience (product owners that you want to >> upgrade) that is the most relevant message. Of course it makes no sense to a >> newcomer interested in the overall capabilities of the product. I am going >> to stand by my original position that if the intent of the campaign is to >> get Maya and 3ds max users to upgrade to a Suite and start using Softimage >> and MotionBuilder and Mudbox than the most effective way to do that is to >> tell them what those products ADD to what they already have. The intent of >> the campaign is NOT to promote the overall capabilities of Softimage to a >> new user. >> Now we can also argue till we are blue in the face as to which campaign we >> should focus on, but that campaign was specifically chosen because (1) the >> strategy across all Autodesk industries is to promote Suites and we need to >> align to that strategy and (2) we have a business to run and our largest >> business opportunity for Suites is of course 3ds max and Maya users. I am no >> Don Quixote, and have no interest in fighting pointless battles. I still >> believe we are embarked on the right strategies to (1) promote our >> portfolio and (2) grow our business in the context of both market >> demographics and Autodesk strategy. So let us put this one to rest. The >> campaign does what it is meant to do and speculating about alternative >> campaigns, while academically interesting, is irrelevant to the goal of >> selling Suites. >> In terms of general awareness – we have limited budgets and so we do what we >> can with what we have got. Our primary awareness vehicle for all products is >> the product/trial page on Autodesk.com – this is where the bulk of our >> traffic goes and through social media. Most of our program budgets and >> efforts are tied up in Suites initiatives. While it is nice to speculate >> what things would be like if Avid had not sold Softimage to Autodesk the >> point is moot whether we like it or not. We are all working with that >> reality and the complications that engenders. I certainly cannot pretend >> like it did not happen. >> Ultimately it is incorrect to assume that Marketing does not know what >> Softimage does as a product nor who our customers are or what their concerns >> are. We are very well aware and I and my team work hard to do the most we >> can with the resources we have. >> >> >> Maurice Patel >> Autodesk : Tél: 514 954-7134 >> >> >> <compose-unknown-contact.jpg> Maurice Patel Wednesday, September >> 12, 2012 1:16 PM >> Just to be clear. I run Product Marketing so what you see is in mainly a >> direct result of my efforts – no mysterious “Autodesk” bogey man. I am >> ex-softimage/avid and even though I was primarily focused on compositing and >> DS when I was there, I know full well what the product is capable of and we >> do make every effort we can market Softimage as a full-fledged application. >> In fact, if you check, this is exactly how we do market it: >> (www.autodesk.com/softimage<http://www.autodesk.com/softimage> ). >> >> >> >> Autodesk® Softimage® 2013 3D character >> animation<http://www.autodesk.com/3danimation> and visual effects software >> delivers powerful new creative toolsets, a new high-fidelity interactive >> environment, and extended customizability. These new features help artists >> and technical directors working in visual >> effects<http://www.autodesk.com/visualeffectssoftware>, post >> production<http://www.autodesk.com/postproductionsoftware>, and 3D game >> development<http://usa.autodesk.com/media-entertainment/games/> get more >> from the product. From the new CrowdFX simulation feature, to enhanced >> modeling, animation, physics, and selection tools, Softimage 2013 helps you >> create compelling content faster. >> >> 3D Character >> Rigging<http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307345> >> Dynamic >> Simulation<http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307927> >> ICE & Softimage >> GigaCore<http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18306951> >> Pipeline >> Integration<http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307164> >> Rendering & >> Imaging<http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307868> >> Character & Facial >> Animation<http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307811> >> Modeling & >> Texturing<http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307958> >> What started this thread (and what most people seem to be hung up on) is a >> very specific campaign with a very specific purpose. You need to understand >> that purpose because otherwise the discussion has no meaning. For example, >> if we run an upgrade program promoting the new features in a release that >> does NOT mean that those features are all that the product does. It just >> means that for the intended audience (product owners that you want to >> upgrade) that is the most relevant message. Of course it makes no sense to a >> newcomer interested in the overall capabilities of the product. I am going >> to stand by my original position that if the intent of the campaign is to >> get Maya and 3ds max users to upgrade to a Suite and start using Softimage >> and MotionBuilder and Mudbox than the most effective way to do that is to >> tell them what those products ADD to what they already have. The intent of >> the campaign is NOT to promote the overall capabilities of Softimage to a >> new user. >> Now we can also argue till we are blue in the face as to which campaign we >> should focus on, but that campaign was specifically chosen because (1) the >> strategy across all Autodesk industries is to promote Suites and we need to >> align to that strategy and (2) we have a business to run and our largest >> business opportunity for Suites is of course 3ds max and Maya users. I am no >> Don Quixote, and have no interest in fighting pointless battles. I still >> believe we are embarked on the right strategies to (1) promote our portfolio >> and (2) grow our business in the context of both market demographics and >> Autodesk strategy. So let us put this one to rest. The campaign does what it >> is meant to do and speculating about alternative campaigns, while >> academically interesting, is irrelevant to the goal of selling Suites. >> In terms of general awareness – we have limited budgets and so we do what we >> can with what we have got. Our primary awareness vehicle for all products is >> the product/trial page on Autodesk.com – this is where the bulk of our >> traffic goes and through social media. Most of our program budgets and >> efforts are tied up in Suites initiatives. While it is nice to speculate >> what things would be like if Avid had not sold Softimage to Autodesk the >> point is moot whether we like it or not. We are all working with that >> reality and the complications that engenders. I certainly cannot pretend >> like it did not happen. >> Ultimately it is incorrect to assume that Marketing does not know what >> Softimage does as a product nor who our customers are or what their concerns >> are. We are very well aware and I and my team work hard to do the most we >> can with the resources we have. >> >> >> Maurice Patel >> Autodesk : Tél: 514 954-7134 >> > > -- > Sylvain Lebeau // SHED > V-P/Visual effects supervisor > 1410, RUE STANLEY, 11E ÉTAGE MONTRÉAL (QUÉBEC) H3A 1P8 > T 514 849-1555 F 514 849-5025 WWW.SHEDMTL.COM <http://WWW.SHEDMTL.COM> >
