Donna,
This is where you really need to be thinking in terms of what the customer wants.

So it's the hippest, coolest, latest code - so what? They really don't care - and shouldn't care.

Come up with points that assist them - as Kim was saying, show where your 'methods' (and you don't really need much more discussion on what your methods are, unless they ask) come out ahead:
- Compare the end size of one of your pages vs one of theirs. Show how that affects your site's bandwidth usage, and how that could affect dialup users.
- If there's a change to your site that you could forsee (for instance, color scheme change, slight layout change, etc), outline the time (=money) savings in changing your code, vs theirs.
- Add that your methods provide better search engine ratings (providing that you are also supplying the right content), and that your methods allow for greater accessibility. For some non-profit orgs this can be a real advantage.

Show them some numbers that prove that you know what you're talking about - loading times, page sizes, % of other browsers, etc.

Good luck!

--adam--

On 12/6/05, [EMAIL PROTECTED] <[EMAIL PROTECTED]> wrote:

Donna,

> That's why I mention the "measure" thingy and industrial standards. I
> get the feeling that's something companies appreciate from a business
> point of view.

Several of my coworkers and I recently gave a talk on when we chose to use
Web standards (and when we didn't). We created a handout with some links
to articles on using Web standards. Maybe one of the articles would be
useful to you?

Some of the reasons we chose to move to XHTML/CSS instead of table-based
design:
* Faster load-times.
* Smaller page sizes. (One site I did went from CSS-P to a table-based
template upon the customer's request, and the page sizes all tripled.)
* Better accessibility.
* Greater visibility in Web searches,
* Better compatibility with browsers.
* Future compatible with upcoming standards.

I'll be happy to provide additional information if you like.

Good luck with your situation.

Kim Nylander

----------------------

These are some of the articles we used in the handout. Maybe they would
have something useful?

Why Use Web Standards?

Buy standards compliant Web sites (W3C QA article)
http://www.w3.org/QA/2002/07/WebAgency-Requirements

The Way Forward with Web Standards (MACCAWS)
http://www.maccaws.org/kit/way-forward/

What are Web Standards and Why Should I Use Them? (WaSP)
http://www.webstandards.org/learn/faq/

Web Standards Switch (W3C QA)
http://www.w3.org/QA/2003/03/web-kit

Using Standards

Learn the Standards (WaSP)
http://www.webstandards.org/learn/standards/

What Every Web Site Owner Should Know About Standards: A Web Standards
Primer (MACCAWS)
http://www.maccaws.org/kit/primer/

Making your website valid: a step by step guide. (W3C QA)
http://www.w3.org/QA/2002/09/Step-by-step

My Web Site is Standard. And yours? (W3C QA)
http://www.w3.org/QA/2002/04/Web-Quality

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