Hi George, The problem with media campaigns is that they run for a short time. I suspect this sort of thing requires something significantly more sustained. The media campaign can be the shock component that brings this to people's attention.
The question now is what vehicle do we use to give such initiatives sustainability? Do we hit the schools like what has been done to bring awareness in the case of firecrackers? Pranav Search for old postings at: http://www.mail-archive.com/[email protected]/ To unsubscribe send a message to [email protected] with the subject unsubscribe. To change your subscription to digest mode or make any other changes, please visit the list home page at http://accessindia.org.in/mailman/listinfo/accessindia_accessindia.org.in
