-- Stas Bekman <[EMAIL PROTECTED]>
> Advertising in TPJ? But that's 'The Perl Journal'!
>
> Bundling with SA? But as Elaine says SA's already know about Perl.
>
> We are talking about advertizing in places where people don't know yet
> about Perl.
Brief bit of history:
There used to be Informix, Sybase, Ingres & Oracle.
Oracle stank. It was slow, quirky and difficult both to
install and manage. People didn't like it.
Especially DBA's didn't like it -- which is why it was in
last place among the RDBMS vendors.
They hit on a bright idea, however: Oracle stopped advertising
in DBA rags. Instead they went to places where executives saw
the ads. Places like Money, Forbes, WSJ. They also stopped
selling to DBA's and went to manglement to begin with. Nice
thing was that the upper-level folk simply didn't know what
questions to ask and swallowed the Oracle advertising whole.
Wasn't long before people were told to buy Oracle.
This is not to say that the other companies didn't shoot themselves
in the foot a time or two [99?]. But Oracle hit on a nice method:
sell to the people who have the money; the nerds will figure out how
to feed the thing either way.
Sun does much the same thing w/ Java ads in management rags; IBM sells
everything but condomes in executive literatore.
Most of the resistance to Perl in IT shops comes from management --
many of whom don't realize their people already use it. Ditto Linux.
Question is how we go about convincing the folks who wouldn't know an
animal book from Kipling.
--
Steven Lembark 2930 W. Palmer
Workhorse Computing Chicago, IL 60647
+1 800 762 1582
