> Betsy wrote:
> For those of you that don't know me, I'm the product marketing manager for
> Perl books at O'Reilly. I'm also responsible for the Perl Success Story
> booklets and postings to our Perl site.
Hi Betsy!
> All advertising for Perl falls in my area as well. Magazine ads are very
> expensive; they can run anywhere from $2,500 for a full page (ex. Sys
Admin
> Mag) ad to $10,700 (Dr. Dobb's). These prices are based on multiple months
> committments. The ads run one time and reach anywhere from 7,000-100,000
> readers. It's next to impossible to track whether the ads generate
business
> or sales. Because of this we have cut our print ad budget drastically and
> are increasing our direct marketing efforts.
I see. This is interesting. Have you ever talked to companies other than
Oreilly about sponsoring ads?
Suppose we run a series of 6 ads over 6 months for a total budget of $120,00
USD.In our add, it would be something very simply like
"perl - used every day at AT&T"
with a little link to some brochureware site.
Then, at the bottom we could have 12 sponsor logos
(5 major sponsors @ 15,000 for 6 months) + ( 3 sponsors at 10,000 for 6
months) + (4 sponsors for 7500 each) = 120K plus 15K for O'Reilly handling
(obviously this would not cover all of OP'Reillys cost though so O'Reily
would be lucky number 13 sponsor)
But I would not advertise in techie magazines actually....
> I would not count on magazines being willing to print an ad as a public
> service announcement.
Agreed.
