John Porter wrote:
>Selena Sol wrote:
>
>>I am not sure what a public service announcement means....is it cheaper or something?
>>
>
>I don't know how it works in the print media, but at least
>with radio and t.v., broadcasters (in the U.S.) are encouraged,
>if not outright obliged, to devote some small portion of their
>ad space to unpaid announcements for the public benefit.
>You know, like "Don't Drink and Drive".
>Disclaimer: I really have no clue in this regard.
>But I was thinking that it may be that any non-profit
>organization might qualify for PSA time.
>
Generally, in the print media, PSAs are used to fill unsold spaces. They
are there less as a public service than as a convenience in the layout
process. (I'm sure this is a very cynical view.) It's a very hard sell
to convince someone to run a PSA for a product competing with a paying
customer, and PSAs are usually for vanilla, whitebread,
non-controversial, "all good things" causes.
John A
