On 1/27/25 13:49, Ken Hohhof wrote:
I don’t understand the whole brand thing.  Like RCN buys WoW and rebrands it Astound?  Personally I would not choose a name that sounds like AssTown.  And AT&T had UVerse but then the geniuses decided to rebrand it … AT&T Internet!  Or Viasat buys WildBlue, renames it Exede, then renames that … Viasat!


Marketing department needs something new to do or some C suite idiot needs to "make their mark".

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