That's like Charter becomes Spectrum. Regional carrier Suddenlink became Optimum. I'm convinced that they change the name, hoping people will forget about how bad the previous name's reputation was, and then when the new name gets as bad, they'll change it again.
On Wed, Jan 29, 2025 at 1:49 PM Seth Mattinen via AF <[email protected]> wrote: > On 1/27/25 13:49, Ken Hohhof wrote: > > I don’t understand the whole brand thing. Like RCN buys WoW and > > rebrands it Astound? Personally I would not choose a name that sounds > > like AssTown. And AT&T had UVerse but then the geniuses decided to > > rebrand it … AT&T Internet! Or Viasat buys WildBlue, renames it Exede, > > then renames that … Viasat! > > > Marketing department needs something new to do or some C suite idiot > needs to "make their mark". > > -- > AF mailing list > [email protected] > http://af.afmug.com/mailman/listinfo/af_af.afmug.com >
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