What’s annoying is when someone calls to cancel because they switched to 
Starlink, and they think it’s $50 or $55 (it’s actually $65 unless you buy the 
equipment upfront).  But they think they were paying us $75 when it was 
actually $50 or $60.

 

From: AF <[email protected]> On Behalf Of Josh Luthman
Sent: Thursday, August 6, 2026 1:12 PM
To: AnimalFarm Microwave Users Group <[email protected]>
Subject: Re: [AFMUG] is it common for people to think they're paying more?

 

I'm with Ken.  Most of our fiber customers are gigabit which is $94.95.  They 
all think it's either $95 or $100.  We have so many accounts that are 
months/years old and the pennies/dollars are stacking up.  They just keep 
throwing the extra amount.

People's memory is simply awful.  There's no other way to put it.  Eye 
witnesses to events are absolutely tragic when it comes to recalling any 
reasonable details.

 

On Wed, Aug 5, 2026 at 5:46 PM Darren Shea via AF <[email protected] 
<mailto:[email protected]> > wrote:

I think our subscribers are the opposite – they know what they’re paying, but 
they seem to inflate the expected performance of the tier they are subscribed 
to…

 

This was super-common back when we were all Cambium, but with the shift to 
Tarana, it’s less so now.

 

From: AF [mailto:[email protected] <mailto:[email protected]> ] On 
Behalf Of Ken Hohhof
Sent: Wednesday, August 5, 2026 2:24 PM
To: 'AnimalFarm Microwave Users Group'
Subject: [AFMUG] is it common for people to think they're paying more?

 

Often when talking to current customers, they think their current price is 
higher than it is.  Like if they’re asking about increasing their speed tier, 
they’ll say they’re paying $75 now when it’s actually $50 or $60.

 

In some cases they are on autopay so maybe they don’t get a paper invoice and 
would have to check their credit card statement to see what they’re paying.

 

I’m just wondering, is this a common trick our brains play on us?  If it was 
just poor memory, I’d expect the errors would be randomly high or low, not 
consistently high.

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