>
> Could you release an update and offer something for the rating? Additional 
> levels, characters, some way to personalize the game for the user? 


Which is, of course, violation of market content policy terms (
http://www.android.com/us/developer-content-policy.html  see "Spam and 
Placement" section: "Developers also should not attempt to change the 
placement of any Product in the Store by rating an application multiple 
times, or by offering incentives to users to rate an application with 
higher or lower ratings.")

To OP, 1 rating for ca. 400-500 user is what I'm seeing in my free games, 
also take a quick look at other free games on market it's looks like this 
is more or less what you should expect.

--
Bart

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