On Tuesday, 17 May 2011 05:00:18 UTC+10, Nathan wrote: > > > As one way of looking at it, do you think that you will get customers > equal to the number of copies you gave away in a reasonable timeframe? > Or is that even worthwhile to measure or worry about?
> If I did give away 100k copies and then multiplied my sales by 5 (for > a total of ten), it would take thirty years to get 100K sales. The > buzz from the promotion won't last that long. > > I think it's safe to say that the majority of the 100k wouldn't have purchased the app anyway. Given that there are supposed to be something like 300k activations a day, there are many new potential customers the next day, and the ones that use Amazon market will be seeing your app in the Top X apps. Being highly visible in a growing market brings in loads of ongoing sales - you can see this by the number of early android apps still hanging around near the top of the rankings in the android market. It's only going to get harder to stand out in future. The trouble is that the benefit of exposure is so hard to measure and would depend on the type of app, and whether you have other apps on the market. > You probably can't measure this, but I wonder if some Amazon sales are > simply shifting some sales from the Android Market. > > Yeah, this is a hard one to measure. I've not noticed a fall in sales. In fact they have increased, but this is likely due to the new countries added recently rather than the Amazon sales and it's impossible to tell if the increase in sales would have been larger without the free app promotion. -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/android-discuss?hl=en.
