On 2/16/2012 7:25 AM, Jeffrey Kesselman wrote:
The issue here is one that sales psychologists refer to as "anchoring."
...
Having started at $1.00, however, we have anchored ourselves there.
It's worse than that. The game most similar to mine on Android was FREE. Talk about anchoring. When I had a demo/paid version, 99% of the complaints I received were that That Other Game is free! How DARE they ask for money!
In general that anchor ($0.00) has come to dominate "popular" games, which means the "fremium" model is becoming the new standard. The best fremium game I've heard numbers on actually ends up making $0.85/free user, on average. Over millions of users. Not a bad deal.
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