On Friday, February 15, 2013 7:07:55 AM UTC-8, bob wrote: > > Let's say you have committed ten dollars a day to Admob promotion, and > Admob is supposedly promoting your app. > Can you expect to see a noticeable spike in revenue in your own Admob stats? > No, it is not some magic box that I am aware of.
> Basically, this is the situation for me. I just committed ten dollars, > and it was spent overnight. However, my Admob stats do not seem to reflect > a substantial increase in revenue. > So, not only do you expect magic, you expect instant magic? If you did get a spike, how would you even know it was because of those ten dollars? If your marketing advisor is telling you this sort of baloney, you need to fire them. I'm being blunt, but since I care, I will tell you the right questions to ask. If you can answer three questions, you can crack the advertising thing. 1. What did it cost you to get a new install through Admob? You don't know? Well you have no business advertising if you won't or can't even track that. It's pretty easy math. If you spent $10 and got ten installs, each install cost you $1. 2. How much is a new install from Admob worth to you? Do you know how much revenue you get per install? If not, you have no business advertising. You can probably determine through Admob alone the average revenue from each user over time. Ideally, you would find out if a new install from Admob is worth more or less than. To do this, you would track your users that installed because of admob ads and determine how long they stay installed, how many ads they click, and how much ad revenue they make. 3. Is #2 > #1? Simple math again. If so, gradually pour your life savings into Admob. Keep tracking as you go, though. There's no guarantee the math will hold up for a larger volume or longer time. If it does, you will soon be a rich man. If not, stop, or do something differently. One thing is to change targeting. Oh, but wait, this is Admob. Last I checked, Admob doesn't know the meaning of the word targeting. They just want to be the magic box. That's why I've never used them. Nathan -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/android-discuss?hl=en. For more options, visit https://groups.google.com/groups/opt_out.
