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From: [email protected]
[mailto:[email protected]] On Behalf Of Nathan
Sent: 18 February 2013 21:32
To: [email protected]
Cc: Tim Mensch
Subject: Re: [android-discuss] marketing

 



On Saturday, February 16, 2013 3:39:15 PM UTC-8, Tim in Boulder wrote:

Oh, I'm sorry, I meant to say it was a free app. Must have been lost in an
edit.

When I tried to use Flurry to do verified installs at $1.40/install (for my
paid version @ $2.00, so I'd come out even -- the point would be to push it
up in the charts) I got ZERO installs over a week. They agreed to refund the
$500 I'd put into it (IIRC that was the minimum deposit) because of a
complete lack of success pushing the app.

In retrospect, though, I think it pushed up the downloads of my FREE version
by a lot, so maybe I should have let Flurry just keep the $500 to continue
promoting the free version of my game. ;) I could always have "spent" the
money later by buying actual installs @ $0.75 of the free version if they
eventually stopped pushing the paid version due to lack of user response.


You could leave the money there, as I have, and just expect it to be used up
very very slowly. I only get significant impressions after first setting up
a campaign. After a few weeks, they detect that they are not making money
from it, and impressions drop down to a tiny amount. I got 20 installs last
month, and was surprised it was that high. 

Despite how they seem such a natural fit, the networks tell me that Paid
Apps don't fare very well on Pay per Install. Somebody must be able to bid
multiple dollars on a free app. 

AppBrain offers Pay Per Install for free apps only, starting at .20. Good
deal except for the fact that I tracked it and it didn't pay off for me. I'm
paying more per install in Adwords, so they must be higher quality.  

Flurry AppCircle is now offering personas such as Casual Gamer, and Hard
Core Gamer. Consider them if they fit your user. I like the idea, but I'm
not convinced that the "Business Traveller" is really a good fit for my app.


Nathan 

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