Norm,

For the record, my point was that, your right, it needs to be promoted as
more than a helpdesk solution.  But I think part of the fault in the current
situation would also fall to the sales people.  They make more money by
convincing management that they NEED to buy ITSM.  So maybe part of the
issue is addressing the sale person's commission system.

But I do agree with you, ARS can do so much more than almost anybody gives
it credit for.  I think possibly that one of the issues is trying to explain
what ARS is to a non-technical person.  They don't understand RAD.  They
don't understand a lot of the versatility in the application.  And
unfortunately, a lot of the people in this world that make buying decisions
are not technologically knowledgeable.

I agree with everything your saying, although I also agree with the others.
I don't think such an extreme change is going to happen anytime soon.
Although I wish as a developer I could pick up a development copy of ARS for
500 or a 1000 bucks.  I think that they would do wonders if they offered the
server for free (with limited records) and charged you for licenses (like
they used to).  Now you can't get your hands on it unless you have access to
a support contract, and even then there is so much that would be nice to
have access to that you can't without making your wallet go on a sever diet.

I have always wished them to find a way to offer the server to small sized
companies.  But the more time passes, especially with ITSM, they seem to be
hedging out the middle sized companies too these days.

So for all that, I am in agreement with you.

Brian

On Wed, Jul 23, 2008 at 2:59 PM, Rick Cook <[EMAIL PROTECTED]> wrote:

> ** Well, Norm, I see your point, but good luck convincing BMC that their
> revenue model isn't working.  I'm not saying that it is or it isn't, but
> they seem to think it is, and the stock seems to be at least holding its
> own, so I don't see that model changing until they think it needs changing.
>
> Rick
>
>  On Wed, Jul 23, 2008 at 1:49 PM, Kaiser Norm E CIV USAF 96 CS/SCCE <
> [EMAIL PROTECTED]> wrote:
>
>> Yes, of course.  I already have considered existing forces.
>>
>> Think about it: BMC experiences a drop in revenue from support and a
>> drop in revenue in licensing initially.  It then rebounds by VOLUME
>> sales of the ARS as a RAD toolset.
>>
>> Think about it: MICROSOFT DOES IT! Buy a copy of Visual Studio and it
>> comes with a license key in the manual.  You can't install the software
>> without the license key.  Bingo! Licensing problem (mostly) solved.
>>
>> Ever watch Gordon Ramsay's Kitchen Nightmares? Last night's episode is a
>> perfect example.  Gordon shows up to a restaurant that does *some*
>> business but is, by no means, a booming business.  Gordon tells the
>> owner, "You need to completely revamp your menu." The owner resists.
>> "No," he says, "I don't want to lose my EXISTING customer base by
>> changing." Gordon says, "Well then you'll never be successful."
>>
>> The moral of the story? Oftentimes you have to jettison an existing
>> mildly profitable (but declining) business model and swallow some losses
>> in order to go on to big time success.
>>
>> -----Original Message-----
>> From: Action Request System discussion list(ARSList)
>> __Platinum Sponsor: www.rmsportal.com ARSlist: "Where the Answers Are"
>> html___
>>
>

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