peter

I am sure you remember we spoke about creating a centralised marketing budget 
when we were on the exec together.

the challenge is that for mass marketing $500k is insufficient. done properly 
around $2m would be needed to span over a 3 year period.

As a collective, its possible to raise the amount. The challenge however is to 
do primarily with the make up of our community, it being heavily weighted to 
technical and engineering orientations, which in themselves are characterised 
by risk averse natures.

Marketing from the outside appears as very much as an inexact science, but 
watching Gruen (all variants) can however, lead one to the conclusion that this 
is not so much the case after all, but getting a conservative group such as 
gliding is to commit to a $2m spend would simply never happen in my view, 
unless a rich benefactor falls our way.







> On 2 Feb 2017, at 12:11 PM, Peter Carey <ca...@ericorp.com.au> wrote:
> 
> This has been a very deep and meaningful discussion and, to me, it was 
> enlightening and educational. Most of the contributions were well thought out 
> and clearly expressed.
> My only problem is that the conversation was confined to defining the problem 
> and, what we should be concentrating is a solution.
> We have done the talk, now, let's try to do the walk.
> I am new to the game (been gliding for 40 years) and a bloody foreigner 
> (living here for 60 years) so, you have to forgive me if I am on the wrong 
> path.
> We won't be able to solve the membership decline issue with volunteer, 
> amateur way so, we need to look for an alternative and here is one of many.
> 
> For years the GFA has been sitting on well over a million dollars. I suggest 
> that we spend half of it on professional planning and marketing.
> We would get an organization to
> 1. Draw up a business plan for the GFA and for the Clubs (one each for large, 
> medium and small Clubs)
> 2. Draw up a plan and budget for effective publicity and social media 
> campaign.
> 3. Oversee the implementation of the above. 
> 4. The implementation should be carried out by the staff employed by the GFA.
> 
> This is my crude attempt to invite praise, abuse and expansion to the above.
> 
> “Beside the noble art of getting things done, there is the noble art of 
> leaving things undone.” 
> ― lin yu tang
> 
> Peter Carey
> 
> 
>> On Thu, Feb 2, 2017 at 10:12 AM, Erich Wittstock <deepb...@gmail.com> wrote:
>> ..ahh..the sweet sound of jealousy! ;-)
>> 
>>> On Thu, Feb 2, 2017 at 10:10 AM, Mark Newton <new...@atdot.dotat.org> wrote:
>>> On 2 Feb 2017, at 9:24 AM, steph...@internode.on.net wrote:
>>> 
>>> > If we assume it is only age related, the register shows that the cut off 
>>> > year for the 600 oldest gliders is 1978. So all that "old low performance 
>>> > stuff" would include all the LS1s, Cirrus, Libelles, Mosquitos, Astir 
>>> > CS/CS77s and Hornets and some of the Jantars, PIK20s, ASW20s and LS3s.
>>> 
>>> 
>>> 
>>> The ASH-25 first flew in 1987. That makes it a 30 year old aircraft.
>>> 
>>> Won’t be too long before it’s classified as a vintage sailplane :-)
>>> 
>>>    - mark
>>> 
>>> 
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>> 
>> 
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> 
> 
> -- 
> PETER CAREY
> Executive Member
> The Victorian Vernier Society
> The  Society for People with a Passion for Manufacturing
> 'sharing experience - building a better future'
> www.vernier.org.au
> 0412464340
>  
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