Actually...to hell with those marketing folks. I can do this. I've been watching 'Mad Men'.
<speculating-wildly-outside-of-my-area-of-expertise> An example of a successful bit 'o branding in this biz: iTunes & iPod. An "iPod" is that portable "pod" on which one puts one's tunes from "iTunes" and with which one strides forth, confidently, into the world, safely cocooned within the hipster image protected by the environmental filtering provided by one's earbuds. (Remember the very first Apple iPod ad?) Anyway, that makes sense on many levels. And there's no hint of a "server" in there. It's just there...immediate...no searching for some nebulous "other" lurking on the periphery. Which is what severs do...they totally lurk. Watch one out of the corner of your eye sometime. It's lurking. What's our model? We've got this thing, the SqueezeBox, that feeds our stereos...and we've got this other thing...the software...that feeds audio data from our computers to the SqueezeBox. Here's a question for you much maligned marketing mavens: what percentage of the demographic that you're targeting with these products is likely to build their own dedicated, headless audio server and hide it away in a closet somewhere? For the subset that is actually reading this, it's probably 100%. But for the total target market? Personally, I don't have a cue. But, if you actually do have more customers than forum readers, I think it's probably safe to say that, for a healthy percentage of them, the whole "server" concept is a foreign one. So why not just drop the "server" thing and go back to something more immediate and that describes what the software does: feeds the SqueezeBox. SqueezeFeed? BoxFeeder? Librarian-for-the-Box? Ummmmm...ok...this isn't as easy as I thought. Never mind. </speculating-wildly-outside-of-my-area-of-expertise> -- gharris999 ------------------------------------------------------------------------ gharris999's Profile: http://forums.slimdevices.com/member.php?userid=115 View this thread: http://forums.slimdevices.com/showthread.php?t=64453 _______________________________________________ beta mailing list [email protected] http://lists.slimdevices.com/mailman/listinfo/beta
