On 24/10/06, Will Chapman <[EMAIL PROTECTED]> wrote:
> You maybe right but I'm one of those people that need to speak from the
> heart, I don't do well with 'spin' (pre-prepared responses); I'd rather
> believe what I'm saying.
It's not spin to ensure a campaign has clear messages that its
representatives try and get across at every opportunity, nor is it
spin to think in advance about the difficult questions likely to be
asked.
I agree that pre-memorised answers are rarely effective. Speaking from
the heart is always good, but the brain should be engaged too! (As I'm
sure you did - this is no personal criticism.)
Effective campaigning is always a careful balance between discipline
and passion, planning and spontanenity, consensus and leadership.
--
Nigel Stanley
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