Ray,

No I was not saying that the message was that it made you sexy, health etc.
The message was more on the line of "See smoking is not a health risk". A
very different message. Its more subtle, its a way to discount messages that
are rationally based, such as the anti-smoking ads. 

As a side note one of the most effective ads against smoking I ever saw was
one that showed an autopsy of a smoker's lungs. Not a pretty site.

larry

--
Larry C. Lyons
ColdFusion/Web Developer
EBStor.com
8870 Rixlew Lane, Suite 204
Manassas, Virginia 20109-3795
tel:   (703) 393-7930
fax:   (703) 393-2659
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email: [EMAIL PROTECTED]
Chaos, panic, and disorder - my work here is done.
--

> -----Original Message-----
> From: Raymond Camden [mailto:[EMAIL PROTECTED]]
> Sent: Wednesday, October 03, 2001 10:31 AM
> To: CF-Community
> Subject: RE: The Anti Terrorism Act..
> 
> 
> > It isn't just that people knew about the health risks, there 
> > was very targeted advertising towards teenagers and children 
> > - colonizing the future y'know. At times the advertising 
> > subtly discounted the health risks - e.g., showing smokers 
> > engaging in "health" behaviors. Also tobacco and nicotine are 
> > very addicting substances, with successful cessation rates 
> 
> Another issue - certainly it's bad to target minors, but the whole
> "health" behaviour thing seems like BS to me. Beer commercials shows
> guys with super models. Can I sue them since drinking beer 
> doesn't make
> me sexy to super models? Doesn't _all_ advertising try to 
> make you feel
> that by using a product, you will be more sexy/smarter/etc? Doesn't a
> person with common intelligence know better? I refuse to believe the
> advertisers should have to "dumb down" their ads.
> 
> This reminds me of the case where Pepsi said if you got 
> something like 7
> million Pepsi points you could buy a Harrier jet. Some guy 
> brought suit
> against them since, somehow, he got the points. I think it was _more_
> than obvious that the commercial was using the jet as a joke.
> 
> -RC
> 
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