Good points. Could not say it better myself. As a side note, McDonalds has some of the best child psychologists in private practice/research. I wonder why?
larry -- Larry C. Lyons ColdFusion/Web Developer EBStor.com 8870 Rixlew Lane, Suite 204 Manassas, Virginia 20109-3795 tel: (703) 393-7930 fax: (703) 393-2659 Web: http://www.ebstor.com http://www.pacel.com email: [EMAIL PROTECTED] Chaos, panic, and disorder - my work here is done. -- > -----Original Message----- > From: Gary P. McNeel, Jr. [mailto:[EMAIL PROTECTED]] > Sent: Wednesday, October 03, 2001 11:06 AM > To: CF-Community > Subject: RE: The Anti Terrorism Act.. > > > I disagree here Raymond. Advertising works. MacDonalds > targets children > heavily. Why? Because it works. True, parents can say no. But > how often do > we give in, on many things, to things we know are bad for us. > I doubt there > are many of here, who, drinking a bit much when younger, did > not think, "I > will regret this in the morning." > > Oddly, alcohol does not target children. Alcohol even go so > far as to say > must be over 18 and please drink responsibly, or something to > that effect. > Smoking commercials do target the very young. They know that > they have to > trap you before you reach about 18-20, or you most likely > will never start. > Look at third world countries. THEY GIVE IT AWAY TO THOSE > CHILDREN. Think > about why Kraft was all over the Balkans delivering "food". > You will also a > lot more Philip Morris manufactured cigarettes there being > smoked by kids. > That is their target market. Also look a Joe Camel, clear > marketing aimed at > kids. Look in all of the magazines aimed at young adults. > Cigarette adds > abound. > > No, you don't spend billions on marketing if there is no > return. I have been > in marketing for years and used it to take PentaSafe, Inc. > from 5 people to > 300. It works once you find your audience. RJR has and it is > kids/young > adults. I do not look at a young woman smoking a Virginia > Slim (in fact, > usually the people are doing something athletic and the > cigarettes are just > a carton on the page) and think, wow, I want to smoke. I > think, "Damn, her > lungs are going to look like sh** in a few years. I bet her > hair stinks. > What about that little yellow stain on her front teeth?" But > a kid, focused > on being a grown up like mom or dad, yearning to show > independence, may buy > into smoking. Peer pressures don't help either. Lack of > aggressive education > about the effects of smoking are not there. Like most of our > world today > (politics and environment especially), there is no long term > thought to > consequences of actions we, even as individuals, take today. > I have seen > kids say, "I will quit when I am ready". Well, from a > previous thread here, > we know how hard that can be. > > -Gary > > > -----Original Message----- > > From: Raymond Camden [mailto:[EMAIL PROTECTED]] > > Sent: Wednesday, October 03, 2001 9:31 AM > > To: CF-Community > > Subject: RE: The Anti Terrorism Act.. > > > > > > > It isn't just that people knew about the health risks, there > > > was very targeted advertising towards teenagers and children > > > - colonizing the future y'know. At times the advertising > > > subtly discounted the health risks - e.g., showing smokers > > > engaging in "health" behaviors. Also tobacco and nicotine are > > > very addicting substances, with successful cessation rates > > > > Another issue - certainly it's bad to target minors, but the whole > > "health" behaviour thing seems like BS to me. Beer commercials shows > > guys with super models. Can I sue them since drinking beer > doesn't make > > me sexy to super models? Doesn't _all_ advertising try to > make you feel > > that by using a product, you will be more sexy/smarter/etc? > Doesn't a > > person with common intelligence know better? I refuse to believe the > > advertisers should have to "dumb down" their ads. > > > > This reminds me of the case where Pepsi said if you got > something like 7 > > million Pepsi points you could buy a Harrier jet. Some guy > brought suit > > against them since, somehow, he got the points. I think it > was _more_ > > than obvious that the commercial was using the jet as a joke. > > > > -RC > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Get the mailserver that powers this list at http://www.coolfusion.com Archives: http://www.mail-archive.com/[email protected]/ Unsubscribe: http://www.houseoffusion.com/index.cfm?sidebar=lists
