They also lost the longest legal suit in English history. It was a libel suit. It backfired on them. There marketing and pr came under scrutiny. They lost to 3 Greenpeace activists who had no financial or legal help, other than friends. They had brought a libel suit against 5 people, but 2 apologized, they just could not deal with the harassment this meant. MacDonald's fielded an entire team of people. I followed it in the news. Of course, you didn't here squat about here in the states on regular news. I wonder why?
I think the site was www.macspotlight.com or something like that. -Gary > -----Original Message----- > From: Larry Lyons [mailto:[EMAIL PROTECTED]] > Sent: Wednesday, October 03, 2001 10:10 AM > To: CF-Community > Subject: RE: The Anti Terrorism Act.. > > > Good points. Could not say it better myself. As a side note, McDonalds has > some of the best child psychologists in private > practice/research. I wonder > why? > > larry > > -- > Larry C. Lyons > ColdFusion/Web Developer > EBStor.com > 8870 Rixlew Lane, Suite 204 > Manassas, Virginia 20109-3795 > tel: (703) 393-7930 > fax: (703) 393-2659 > Web: http://www.ebstor.com > http://www.pacel.com > email: [EMAIL PROTECTED] > Chaos, panic, and disorder - my work here is done. > -- > > > -----Original Message----- > > From: Gary P. McNeel, Jr. [mailto:[EMAIL PROTECTED]] > > Sent: Wednesday, October 03, 2001 11:06 AM > > To: CF-Community > > Subject: RE: The Anti Terrorism Act.. > > > > > > I disagree here Raymond. Advertising works. MacDonalds > > targets children > > heavily. Why? Because it works. True, parents can say no. But > > how often do > > we give in, on many things, to things we know are bad for us. > > I doubt there > > are many of here, who, drinking a bit much when younger, did > > not think, "I > > will regret this in the morning." > > > > Oddly, alcohol does not target children. Alcohol even go so > > far as to say > > must be over 18 and please drink responsibly, or something to > > that effect. > > Smoking commercials do target the very young. They know that > > they have to > > trap you before you reach about 18-20, or you most likely > > will never start. > > Look at third world countries. THEY GIVE IT AWAY TO THOSE > > CHILDREN. Think > > about why Kraft was all over the Balkans delivering "food". > > You will also a > > lot more Philip Morris manufactured cigarettes there being > > smoked by kids. > > That is their target market. Also look a Joe Camel, clear > > marketing aimed at > > kids. Look in all of the magazines aimed at young adults. > > Cigarette adds > > abound. > > > > No, you don't spend billions on marketing if there is no > > return. I have been > > in marketing for years and used it to take PentaSafe, Inc. > > from 5 people to > > 300. It works once you find your audience. RJR has and it is > > kids/young > > adults. I do not look at a young woman smoking a Virginia > > Slim (in fact, > > usually the people are doing something athletic and the > > cigarettes are just > > a carton on the page) and think, wow, I want to smoke. I > > think, "Damn, her > > lungs are going to look like sh** in a few years. I bet her > > hair stinks. > > What about that little yellow stain on her front teeth?" But > > a kid, focused > > on being a grown up like mom or dad, yearning to show > > independence, may buy > > into smoking. Peer pressures don't help either. Lack of > > aggressive education > > about the effects of smoking are not there. Like most of our > > world today > > (politics and environment especially), there is no long term > > thought to > > consequences of actions we, even as individuals, take today. > > I have seen > > kids say, "I will quit when I am ready". Well, from a > > previous thread here, > > we know how hard that can be. > > > > -Gary > > > > > -----Original Message----- > > > From: Raymond Camden [mailto:[EMAIL PROTECTED]] > > > Sent: Wednesday, October 03, 2001 9:31 AM > > > To: CF-Community > > > Subject: RE: The Anti Terrorism Act.. > > > > > > > > > > It isn't just that people knew about the health risks, there > > > > was very targeted advertising towards teenagers and children > > > > - colonizing the future y'know. At times the advertising > > > > subtly discounted the health risks - e.g., showing smokers > > > > engaging in "health" behaviors. Also tobacco and nicotine are > > > > very addicting substances, with successful cessation rates > > > > > > Another issue - certainly it's bad to target minors, but the whole > > > "health" behaviour thing seems like BS to me. Beer commercials shows > > > guys with super models. Can I sue them since drinking beer > > doesn't make > > > me sexy to super models? Doesn't _all_ advertising try to > > make you feel > > > that by using a product, you will be more sexy/smarter/etc? > > Doesn't a > > > person with common intelligence know better? I refuse to believe the > > > advertisers should have to "dumb down" their ads. > > > > > > This reminds me of the case where Pepsi said if you got > > something like 7 > > > million Pepsi points you could buy a Harrier jet. Some guy > > brought suit > > > against them since, somehow, he got the points. I think it > > was _more_ > > > than obvious that the commercial was using the jet as a joke. > > > > > > -RC > > > > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Your ad could be here. Monies from ads go to support these lists and provide more resources for the community. http://www.fusionauthority.com/ads.cfm Archives: http://www.mail-archive.com/[email protected]/ Unsubscribe: http://www.houseoffusion.com/index.cfm?sidebar=lists
