I would think one reason is the cost of the CFServer.  Every person I've
talked to that is outside of the CF development world tells me the reason
they never got into ColdFusion or don't get into it is because of the cost.
Although I really enjoy CF, PHP and MySQL are basically free.  It's very
difficult to convince someone to switch from paying nothing to having to
dump thousand into just owning the license.  Then having to pay for the pipe
and servers on top of the CFlicense costs.  Although we are all aware of the
numerous ways to cut the costs like leasing the license, it still deters
people for making the jump.  Just my experience when I work with ASP, PHP,
and JSP folks.  The competition is too much for MM when the competitors
products are free, even with the capability issues that the others don't
offer.

My2cents

-----Original Message-----
From: Matt Liotta [mailto:[EMAIL PROTECTED]
Sent: Thursday, August 28, 2003 1:51 PM
To: CF-Talk
Subject: Re: DWMX 2004 - Whats new for us?


Sure, just take a look at MM's SEC filings. They detail what product
lines produced what revenues. Generally speaking, the documents lump
all server-side software sales together, so one could make the argument
that it is JRun that is actually shrinking and CF. However, having
participated in the MM earnings conference calls, they tend to break
down the sales figures better orally.

For example, from their 10-K filling...

Our Software Tools products had net revenues of $270.1 million in
fiscal year 2003, as compared to $242.5 million in fiscal year 2002.
This increase was primarily due to the launch of new Software Tools
products and new versions of existing Software Tools products,
including our MX family of products and Macromedia Contribute.
Macromedia Studio MX, which was launched in the first quarter of fiscal
year 2003, represented approximately 31% of our net revenues in the
current fiscal year. While sales of Macromedia Studio MX did result in
a decrease in sales of our stand-alone products that are included in
our Studio MX bundle, aggregate sales from all of our MX products
increased by 13% in fiscal year 2003 as compared to fiscal year 2002.
This increase was partially offset by a decline in net revenues from
our Server Software products, primarily Macromedia ColdFusion MX.
Server Software product revenues decreased to $53.0 million in fiscal
year 2003, as compared to $60.1 million in fiscal year 2002. This
decrease was primarily due to continued pricing pressures resulting
from a very competitive market environment, partially offset by
releases of new versions of existing products during the current fiscal
year.

-Matt

On Thursday, August 28, 2003, at 02:38 PM, Tyler Silcox wrote:

> Matt wrote: The market for ASP and PHP is growing, while the CF market
> is
> shrinking.
>
> Do you have any evidence of this, or is it a personal
> observation/opinion?
> (I'm not challenging you, I just have a professional curiosity...)
>
> Tyler
>
> -----Original Message-----
> From: Matt Liotta [mailto:[EMAIL PROTECTED]
> Sent: Thursday, August 28, 2003 1:48 PM
> To: CF-Talk
> Subject: Re: DWMX 2004 - Whats new for us?
>
>> Granted, I pretty much stopped using DW when MX rolled out, but lots
>> of people love it. You can't expect MM to stop schmoozing it's
>> pre-existing customer base and ONLY focus on CF. Seriously now, you
>> don't want all those ASP and PHP folks spending their money somewhere
>> else - the beauty of it is that all of those people who buy DW and use
>> it to code PHP and ASP are contributing to the future of MM and CF
>> with their funds.
>>
> I disagree with the above statement. The market for ASP and PHP is
> growing,
> while the CF market is shrinking. Certainly, there is reason right now
> for
> Macromedia to support ASP, PHP, and CF, but at what point does the
> size of
> each respective market force MM to focus DW on only the largest
> markets,
> namely ASP and PHP?
>
> Matt Liotta
> President & CEO
> Montara Software, Inc.
> http://www.MontaraSoftware.com
> (888) 408-0900 x901
>
>
>
>

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