year I actually had the ordering process like this, but I kept getting
emails from people wanting to know where they could see there order status.
So in order to do this I needed to have the customer login where the
customer could check order status and change billing or shipping
information.
One of the advantages of users registering is I was able to incorporate a
system where the customer could login and view past orders and then also
reorder that item or items without having to look for it again. This was a
gold mine when I implemented this... People really liked this feature
because they could never seem to remember what they ordered the last time
but knew they liked it and wanted to order it again.
Thanks for looking over the site and commenting. I may try to add the
ability to skip the registration and just place the order.
Neal Bailey
www.BlissfulEssence.com
E-mail: <mailto:[EMAIL PROTECTED]> [EMAIL PROTECTED]
_____
From: Matt Robertson [mailto:[EMAIL PROTECTED]
Sent: Thursday, March 11, 2004 1:12 PM
To: CF-Talk
Subject: RE: Marketing / Design ???
I just went to that site and it sure does look very nice. However, I
saw something that has always been a pet peeve of mine with regard to
ecommerce sites.
Lets say you walk into a store. Any brick/mortar one will do. You then
browse for merchandise, pick a few things up and walk up to your
register... money in hand.
However, before the clerk takes the money you are holding out to them...
s/he asks for your username and password so they can log you in. Sure
hope you remember it otherwise you'll have to go to the customer service
desk and ...
This has always struck me as a critical error in online store design.
You have a customer standing, waiting to hand you money, yet you (not
just you, personally) do something that impedes that critical flow of
money from their wallet to yours, and potentially could torpedo the sale
if they forget their login or somesuch and decide the login retrieval
routine isn't worth their time.
I have never understood this. On my stores when a user clicks
'checkout' they go straight to the secure checkout form, which contains
all address and credit card info needed to complete the transaction.
Step 1 of 1, if you will.
Further, on that checkout form the user is given the option to 'remember
me' so they don't have to fill out the form next time they visit (it
remembers via cookie values, and doesn't store cc info of course).
If I need to collect info on my customer base, I do it some other way
than making them set up an account. In other words I make it my problem
and transparent to customers.
Like I said, pet peeve. Ecommerce is a tough row to hoe as it is and I
think you have to work extra hard to make it super easy. My suggestion
is: decide whether you *really* need a login, and ask yourself how you
can make checkout a literal breeze to get thru. Rip it down to its
barest components to be sure that, once you get a customer to the point
of buying, there are no roadblocks in the way.
--------------------------------------------
Matt Robertson [EMAIL PROTECTED]
MSB Designs, Inc. http://mysecretbase.com
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