it is straight forward
it can be tailored to the "power shopper" who knows
exactly what she wants -- get in, buy, get out
or, to the browser - let's see what you have to sell
or the person who is unfamiliar or uncomfortable with
online shopping
The key, is to clearly explain what is happening and that the user can
change her mind at any time, and that you are offering these options so
that
she can shop the way she wants, for that particular visit to your store
-- you
want to make her visit as pleasant as possible -- Tell her so!
If you display the cart with the first item purchased, you can have the
checkbox default
on or off (to display the cart or not, by default), depending on your
store and clientele.
Again, just tell her what is happening and show her that she can go
back and/or change the way it works at any time.
Oh, BTW, would you care for a glass of wine while you shop?
HTH
Dick
On Mar 9, 2004, at 3:04 PM, Bailey, Neal wrote:
> Hmmm interesting... This could possibly be a solution. But I wonder if
> it's
> too much. My customer base is about 85% women (Don't take this the
> wrong
> way) and I wonder if this could be too much and distract or cause
> frustration. I have found over the years of working on a Beauty
> website that
> women shopping for these types of products like to have clear
> direction and
> with out a lot of decision. (Please don't beat me up). Mainly this is
> when
> dealing with an older age group from 45 to 70 years of age.
>
> Neal Bailey
> Internet Marketing Manager
> E-mail:��<mailto:[EMAIL PROTECTED]> [EMAIL PROTECTED]
>
>
> ��_____��
>
> From: Dick Applebaum [mailto:[EMAIL PROTECTED]
> Sent: Tuesday, March 09, 2004 4:16 PM
> To: CF-Talk
> Subject: Re: Marketing / Design ???
>
>
> I have implement it both ways -- but I like a third way that is a
> combo
> of the 2:
>
> 1) When the 1st item is added to the cart, display the cart with its
> single line item content -- have buttons for checkout and continue
> shopping.��But, also display a checked checkbox that says "Display
> cart
> when each item is added to cart.
>
> Then the user can choose if he wants to see the cart displayed or not.
>
> The "shopping" and "Checkout" pages would also contain a "Display
> cart"
> button.
>
> HTH
>
> Dick
>
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