> The more small-biz/enterprise ask CF by name equals The more 
> jobs are for CF developers equals The more developers are to 
> take on CF (versus PHP,RoR,.NET) equals The more small-biz 
> ask CF by name equals The more Adobe sells CF servers

This is not necessarily true. Especially the last part. If you're using
shared hosting, it's not necessarily the case that more shared hosting
clients means more CF server licenses. It might be very likely in many
cases, though, I guess.

But even if it is true, it's not necessarily relevant to Adobe. What's
relevant to Adobe - or any company selling any product - is to maximize
profits on the products they sell. If that means selling 100 copies at $1
million apiece, or selling 1 million copies at $100 each, so be it.

Now, unless people at Adobe are throwing darts at a pricing chart while
blindfolded, they've presumably spent some time figuring out elasticity of
demand, support costs per product sale, etc. And, they've concluded that
they're better off targeting the enterprise. You may agree or disagree, but
pricing their products is their prerogative.

I don't think Adobe is interested in directly competing with free software.
I suspect they believe there's not much profit there.

> So, what is Adobe doing so the freelance developers like me 
> have MORE customers that ask Coldfusion by name?

It isn't Adobe's job to make you successful at your business. That's your
job.

Personally, I would love to see Adobe doing all sorts of stuff like you
suggest. I'd love to see them give CF away. My company provides CF training,
among other things. But I don't expect Adobe to run their business to
benefit me, and I give them the benefit of the doubt that they've done their
best to maximize their own profits.

Dave Watts, CTO, Fig Leaf Software
http://www.figleaf.com/

Fig Leaf Training: Adobe/Google/Paperthin Certified Partners
http://training.figleaf.com/

WebManiacs 2008: the ultimate conference for CF/Flex/AIR developers!
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