> It seems that more people would buy it if it was $99.00, and surely with
> 800k developers out there they would actually have made more money of that
> price point than they ever will of the current price point.

I think that's true.  I guess anyone who creates a product has to start the
pricing somewhere.  I've read that a business or anyone charging for a
product
or service should, if they're not sure what the market will accept,
initially
price the product or service on the high side because it's always acceptable
to customers to lower a price, but it's almost impossible to raise one.

Maybe that's what Adobe's doing.  If sales don't work out at $299, then we
may
see a $199 price in a year or so.

Rick


-----Original Message-----
From: Andrew Scott [mailto:andr...@andyscott.id.au] 
Sent: Saturday, March 27, 2010 12:43 PM
To: cf-talk
Subject: RE: ColdFusion Builder Released!


I think it is fair to say that Adobe don't take things to lightly either,
but I also don't think they do their homework either.

It seems that more people would buy it if it was $99.00, and surely with
800k developers out there they would actually have made more money of that
price point than they ever will of the current price point.





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