On Sun, Nov 8, 2009 at 7:39 AM, Chris Dunford <[email protected]> wrote:

> I don't think so.
>
> Ever seen an auto company advertising improved fuel economy, better handling, 
> etc.?
>
> Ever seen "New & Improved! 25% More Fiber!" on a cereal box?
>
> This is a constant theme, and the previous "shortcomings" are implicit.

  Implicit is not the same thing as making direct and unmistakable
references to something.  That difference is what I was pointing out
in the current crop of televised Microsoft ads for Windows 7.

  Once again, and for all those who are touchy on this subject, I was
not making a complaint about the Microsoft ads nor was I denigrating
their product.

  Steve


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