I typed that too quickly (as usual). To add and to give lots of credit - I was super inspired to redesign ON's website not only because it was looking a bit drab, but because I was incredibly inspired by the redesigns that both Indy Hall <http://www.indyhall.org/> and New Work City <http://nwc.co/>went through. Locally here in Seattle, Works Progress <http://www.worksprogressseattle.com/> just rocked out a wonderful site that I'm looking at with stars in my eyes.
That would be my point #4 - look to your fellow spaces for inspiration! And finally, echoing Alex & Angel, ask your members what they loved about the experience of visiting your site as well as what they thought was was confusing or not interesting. It really does help! S On Tue, Jun 18, 2013 at 9:03 AM, Susan Dorsch <[email protected]>wrote: > Office Nomads is also in the process of a website redesign (wowsa - so > exciting!), and have been thinking about the same aspects that y'all are > focusing on. For what it's worth, I'll add in my list: > > 1. Show what your space looks like (and I'll echo Alex's recommendations > highly - photos without people in them or stock photography that isn't > actually of your space should be avoided). It helps people become familiar > with your space before they walk in the door, which can make walking in > feel a little less of a surprise. :) > 2. Explain what your community/space is about, but as briefly as you can. > This is the challenge for us in our redesign right now - our website is > chock-full of lots of language that I'm working hard to trim down. > 2a. A sub-item here would be to explain who you ARE, not what you're not. > Focus on the positive and give people entry points - not reasons to stay > away. > 3. Inviting people to see what it's all about is absolutely key. That's > the biggest element we're looking to incorporate into our new site. > > That's not 7, but these three points are the centerpieces around which > we're working to redesign. > > Good luck all! > > > On Tue, Jun 18, 2013 at 8:50 AM, Alex Hillman < > [email protected]> wrote: > >> For what its worth, our primary call to action is the tour, not the day >> pass. The tour does an infinitely better job of selling membership, with >> zero risk or cost to them. Day passes tend to be scheduled by the >> occasional visitor, not the prospective member. >> >> In fact, we have better long term retention from people who come in for a >> tour before joining than people who "know" they want to join from the >> website. >> >> -Alex >> >> >> >> -- >> /ah >> indyhall.org >> >> >> On Tue, Jun 18, 2013 at 11:45 AM, Piotr Grabowski <[email protected] >> > wrote: >> >>> @Nicolas - I rather thought about 7 as a happy number :) >>> >>> Thank you guys for feedback and you Alex for having even a post on your >>> blog ready for me ;) 3P - People Place Purpose idea looks really clear on >>> your website. >>> >>> So surely the first 1-2-3's are: >>> 1. space with photos (with something going on) and its location >>> 2. people descriptions with photos >>> 3. costs >>> >>> What do you think can be the most effective value adeed for the person >>> who has never visited you (maybe even have never heard about coworking) >>> when entering your website. The one I found on Alex's website ( >>> indyhall.org) is one-day free-trial pass. It's exactly the same what we >>> were using, but I'm looking for even stronger stimullus for "get your ass >>> up and visit us". Any experiences, experiments here with converting website >>> visits into physical visits? >>> >>> >>> On Tue, Jun 18, 2013 at 5:28 PM, Nicolas Bergé <[email protected]> wrote: >>> >>>> Like the 7 Sins... >>>> >>>> I see our website like our first doors to our community. A majority of >>>> members went to the website before entering the space. Why ? Some to >>>> confirm an impression, other to see how the space looks like, another to >>>> see who the members look like... If one can grasp something more than just >>>> basic informations, you'll succeed... slashpurpose is excellent (I remember >>>> I was sad when Alex told me about it for it (the movement) wasn't in >>>> French... maybe I should tell them...), so are pictures of members *doing* >>>> coworking, and so on... >>>> >>>> Nicolas Bergé >>>> Les Satellites >>>> >>>> -- >>>> Visit this forum on the web at http://discuss.coworking.com >>>> --- >>>> You received this message because you are subscribed to the Google >>>> Groups "Coworking" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to [email protected]. >>>> For more options, visit https://groups.google.com/groups/opt_out. >>>> >>>> >>>> >>> >>> -- >>> Visit this forum on the web at http://discuss.coworking.com >>> --- >>> You received this message because you are subscribed to the Google >>> Groups "Coworking" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to [email protected]. >>> For more options, visit https://groups.google.com/groups/opt_out. >>> >>> >>> >> >> -- >> Visit this forum on the web at http://discuss.coworking.com >> --- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> For more options, visit https://groups.google.com/groups/opt_out. >> >> >> > > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
