An important question to ask is "what is the benefit that people get from
coworking?", and then sell *that*. Coworking by itself doesn't sell.

Example: A big part of what we've done in a "sales" position at
LaunchHouse is organize events that are of interest to the type of people
we want in our space (developers, startup types, remote workers, etc).
We've also focused on attending events where our customers gather and
spreading the word that way.

- James


On Monday, June 6, 2016, Justin Baron <[email protected]> wrote:

> I wanted to get some feedback from people working within the industry.  I
> just started working at a coworking space in NYC, at a smaller space.  My
> job is sales related and entails me getting the space filled and keeping it
> filled, as the office is now expanding from about 70 people enjoying our
> space to close to 250 in the next few months.  My boss hasn't given me any
> advice necessarily on how she got the space filled to full capacity now, so
> what would everybody recommend about getting it filled to 70 and then
> trying to get it to 100% capacity when we expand to 250.  Thanks for any
> advice you can pass on how you all got people to sign up for memberships.
>
> Quick note, I was told to do mass emails with a ton of small businesses.
>
> Justin
>
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-- 
- James
216.206.9338

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