Loved the new pinwheel logo. Thanks, Chris and Daniel. On Fri, Aug 16, 2019 at 10:07 AM Chao-Han Tsai <milton0...@gmail.com> wrote:
> Thanks Chris for the new Airflow logo. > > Personally I like the new pinwheel design better. Its fins are more > natural as they seem be made by folding four Isosceles right triangle > papers, which is natural and symmetric. On the other hand, the fins of the > shuriken one is too narrow and sharp, which seems to be made using some > non-symmetric triangle. > > [image: Untitled Diagram.png] > > On Thu, Aug 15, 2019 at 8:23 PM Chris Hendrixson <ch...@astronomer.io> > wrote: > >> Hey all, I'm the designer of the new logo that kicked off this thread. I >> will now and forever consider it the "shuriken" logo (I did not even know >> that word before this thread, so thank you). Based on the feedback I went >> back to the drawing board and came up with another version that is closer >> to the original pinwheel design, similar to the alternates that Daniel drew >> up. >> >> You can see it along with a slightly modified version of the shuriken >> logo (I made the colors more bold and vibrant and rounded the edges a bit >> to soften it up): https://imgur.com/Sclh5pZ >> >> I also dropped the logos into a screenshot to see it in context, and also >> included Daniel's alternate logo: https://imgur.com/PaJYxsM >> >> A few notes about the design: >> >> Simplifying the original logo was my main objective, especially the >> "flaps" on each fin of the pinwheel. The darker-colored flap on each fin of >> the shuriken logo was intended to represent the flap itself, not a shadow. >> At first, like some of you, I felt this was odd since the flap would >> typically not be darker in color. However, it was more important to me that >> I use a lighter color for the larger part of the find ("behind" the flap) — >> I did not want to make the fin too dark as it would make the logo much >> darker at a smaller size. Eventually, the dark flap grew on me and I still >> prefer it because it allows the overall fin to be lighter and more vibrant >> in color. >> >> For the new pinwheel design I decided to swap the colors so the flap is >> lighter in color, which does give it a stronger sense of depth. >> >> Speaking of colors, this is what I spent the majority of my time on. >> Color is one of the most powerful tools a designer has to work with and I >> went through many iterations of each color to make sure they worked well >> each other, testing them on both light and dark backgrounds, which always >> make colors look surprisingly different. The versions were heavily tested >> on both light and dark backgrounds. I wanted to make the logo's colors >> bold, vibrant, and modern so it can sit comfortably next to logos like >> Google, Airbnb, and other modern logos that also use vibrant color >> palettes. >> >> I tend to avoid using gradients or shadows in logos or small icons, >> though there are exceptions (I did use a gradient for the red-gold swoosh >> on Astronomer's icon, which can be seen at >> https://twitter.com/astronomerio?lang=en). Generally, it's better to >> keep things flat and simple because flat and simple always reads better at >> small sizes. This icon is rather complex so avoiding gradients and shadows >> was a must. >> >> Finally, while I didn't originally eliminate the center dot as I was >> working on what would come to be known as the shuriken logo, our CTO at >> Astronomer suggested doing so and it stuck. Removing the dot gave the logo >> a cleaner, more unified look. The dot tends to draw attention to itself. >> >> The pinwheel design does hearken back to the original and certainly reads >> better as an actual pinwheel. However, I still prefer the shuriken logo. >> While it deviates from the original pinwheel design, especially the removal >> of the black dot, I think it breathes some new life into the logo and takes >> it in a new direction that feels modern and bold. —Chris >> >> >> >> On 2019/08/15 03:03:47, Aizhamal Nurmamat kyzy >> <aizha...@google.com.INVALID> wrote: >> > Hey Daniel, >> > >> > Thank you so much for alternate logos! >> > >> > @everyone please take a look at the link provided by Daniel. >> > I really like the last option, which is Alternate 2. Maybe we could >> really >> > consider a middle point b/w old and new ones? >> > >> > Thanks, >> > Aizhamal >> > >> > On Tue, Aug 13, 2019 at 23:33 Daniel Gruno <humbed...@apache.org> >> wrote: >> > >> > > Hi James, >> > > I don't mean to butt in much here, but as the general "guy who fixes >> > > various logos around here" (I re-did the current airflow logo as the >> other >> > > version had bad color tearing and splotches of...I dunno what), what >> about >> > > perhaps taking the best of both worlds and compromising? Using the >> more >> > > simple design of the suggested logo in this thread, but making it more >> > > realistic, adding the 'button' back in, adding a bit of thickness to >> the >> > > wings. >> > > >> > > I made a quick mock-up of the current, proposed, and an example >> compromise >> > > version at: https://imgur.com/a/G0Bpcky >> > > >> > > It features: >> > > - the current logo >> > > - the proposed logo >> > > - an alternate compromise example >> > > >> > > I have little to no skin in this game, but I figure if the logo is >> getting >> > > an overhaul, it shouldn't just be a dichotomy between old and new :) >> I have >> > > them all as SVG, so adjustments can always be made. >> > > >> > > With regards, >> > > Daniel (who is not on this list, so please cc if you need my >> attention) >> > > >> > > >> > > On 2019/08/13 12:37:32, James Meickle <jmeic...@quantopian.com >> .INVALID> >> > > wrote: >> > > > I'm gonna have to voice my discontent on this one. The previous >> logo was >> > > > designed to look like a physical pinwheel, with shading and >> gradients to >> > > > add depth. That makes it hard to reproduce, so of course it's worth >> > > > considering a flatter replacement. >> > > > >> > > > This simplification keeps the same overall shape but elongates the >> > > points, >> > > > drops the gradient, and reduces the region of overlap. Overall this >> means >> > > > there's larger contiguous regions of color, and they're skinnier. >> > > Combined >> > > > with the shading moved to a location where it wouldn't be on the >> physical >> > > > object, it winds up looking like four chef's knives rather than four >> > > points >> > > > of a pinwheel. Removing the central "dot" also replicates this >> uninviting >> > > > spikiness in the interior, where the regions of shading look like >> they're >> > > > jabbing at each other rather than meeting smoothly. >> > > > >> > > > So... redesign sure, but please not this one? >> > > > >> > > > On Tue, Aug 13, 2019 at 7:36 AM Kamil Breguła < >> kamil.breg...@polidea.com >> > > > >> > > > wrote: >> > > > >> > > > > I also planned modernization of the logo as part of the website >> > > > > creation. The creation of the website is also to include: >> > > > > > Brand book with updated logo (including logo safe space, >> colors, how >> > > not >> > > > > to use the logo and black&white version) >> > > > > >> > > > > In the near future I will try to provide more information. >> > > > > >> > > > > On Tue, Aug 13, 2019 at 1:08 PM Driesprong, Fokko >> <fo...@driesprong.frl >> > > > >> > > > > wrote: >> > > > > > >> > > > > > Great work Chris, love the clean design. >> > > > > > >> > > > > > Cheers, Fokko >> > > > > > >> > > > > > Op di 13 aug. 2019 om 13:06 schreef Kaxil Naik < >> kaxiln...@gmail.com >> > > >: >> > > > > > >> > > > > > > Love the new one. Nice work Chris. >> > > > > > > >> > > > > > > On Tue, Aug 13, 2019 at 12:03 PM Bas Harenslak < >> > > > > > > basharens...@godatadriven.com> wrote: >> > > > > > > >> > > > > > > > I like it! Looks modern and finally that annoying stain is >> gone. >> > > > > > > > >> > > > > > > > Bas >> > > > > > > > >> > > > > > > > On 2019/08/13 10:28:48, Ash Berlin-Taylor <a...@apache.org> >> > > wrote: >> > > > > > > > > Hi everyone,> >> > > > > > > > > >> > > > > > > > > Here at Astronomer we've just had our Lead Designer, Chris >> > > > > Hendrixson, >> > > > > > > > join us recently and he's proposed a few subtle tweaks to >> the >> > > Airflow >> > > > > > > logo >> > > > > > > > that I think keep it still recognisably the same logo, but >> just >> > > a bit >> > > > > > > more >> > > > > > > > refined.> >> > > > > > > > > >> > > > > > > > > In his words:> >> > > > > > > > > >> > > > > > > > > > The new Airflow icon was designed by me, Chris >> Hendrixson. >> > > I’m >> > > > > the >> > > > > > > > Lead Designer at Astronomer. I’ve been designing logos and >> > > > > interfaces and >> > > > > > > > many other things for over a decade. This rebrand is free, >> of >> > > > > course. I’m >> > > > > > > > excited about contributing to the open source community.> >> > > > > > > > > >> > > > > > > > > I don't think the mailing list allows attachments, so you >> can >> > > view >> > > > > it >> > > > > > > on >> > > > > > > > the wiki < >> > > > > > > > >> > > > > > > >> > > > > >> > > >> https://cwiki.apache.org/confluence/display/AIRFLOW/Proposed+Logo+Redesign >> > > > > > > > >> > > > > > > > > >> > > > > > > > > >> > > > > > > > > What do people think of this?> >> > > > > > > > > >> > > > > > > > > -ash> >> > > > > > > > > >> > > > > > > > >> > > > > > > > >> > > > > > > > >> > > > > > > >> > > > > > > -- >> > > > > > > *Kaxil Naik* >> > > > > > > *Big Data Consultant | DevOps Data Engineer* >> > > > > > > *Certified *Google Cloud Data Engineer | *Certified* Apache >> Spark & >> > > > > Neo4j >> > > > > > > Developer >> > > > > > > *LinkedIn*: https://www.linkedin.com/in/kaxil >> > > > > > > >> > > > > >> > > > >> > > >> > >> > > > -- > > Chao-Han Tsai > >
