For anyone interested, here is a link to the (view-only) Airflow logo file in Figma. It shows my process for the logo and all the variations I worked with.
Figma is the hot new design tool and I'm all in on it. It's essentially the Google Docs of design tools — it's web-based, multiple people can work on files simultaneously, leave comments, etc. https://www.figma.com/file/py2qfJnHxaYuT88rSW3OgN/Airflow-Rebrand-2019?node-id=0%3A1 —Chris On 2019/08/16 13:52:28, Jarek Potiuk <jarek.pot...@polidea.com> wrote: > It's great discussion! Chris - I love how you responded to the comments :). > I think there are many people who are emotionally vested in Airflow (and > its pinwheel association) and I love that you adjusted your proposal! > > I like the new Pinwheel proposal much more than the shuriken one ... > because shuriken. Pinwheel association is strong for me as well. > > I think the new Pinwheel logo has many of the properties that you wanted to > achieve (and that I sympathise with) - modern look, simplicity, flat > appearance (but with a hint of 3D), being a bit more dynamic, nice when put > in context (I think the website looks best with the new pinwheel logo hands > down). Also I think Shuriken logo was a bit too dynamic. Airflow is not a > speed daemon and it does not need to be - in many cases it just sits and > waits for things to happen/be done by other components, so the pinwheel > feels much better than shuriken. > > I love the new colour palette - it's much better than the old one. It was > indeed huge problem to put the logo next to some often associated logos > (for example the blue from all GCP related colours/cloud colours). > Especially in case of presentations where I had to put several logos at the > same time. Especially the shade of blue we used so far was difficult to > match with often used other blue shades (look at the website for example - > the blue of the top right header and Airflow's blue do not look good next > to each other). > > J. > > On Fri, Aug 16, 2019 at 3:36 AM Sumit Maheshwari <sumeet.ma...@gmail.com> > wrote: > > > Loved the new pinwheel logo. Thanks, Chris and Daniel. > > > > On Fri, Aug 16, 2019 at 10:07 AM Chao-Han Tsai <milton0...@gmail.com> > > wrote: > > > > > Thanks Chris for the new Airflow logo. > > > > > > Personally I like the new pinwheel design better. Its fins are more > > > natural as they seem be made by folding four Isosceles right triangle > > > papers, which is natural and symmetric. On the other hand, the fins of > > the > > > shuriken one is too narrow and sharp, which seems to be made using some > > > non-symmetric triangle. > > > > > > [image: Untitled Diagram.png] > > > > > > On Thu, Aug 15, 2019 at 8:23 PM Chris Hendrixson <ch...@astronomer.io> > > > wrote: > > > > > >> Hey all, I'm the designer of the new logo that kicked off this thread. I > > >> will now and forever consider it the "shuriken" logo (I did not even > > know > > >> that word before this thread, so thank you). Based on the feedback I > > went > > >> back to the drawing board and came up with another version that is > > closer > > >> to the original pinwheel design, similar to the alternates that Daniel > > drew > > >> up. > > >> > > >> You can see it along with a slightly modified version of the shuriken > > >> logo (I made the colors more bold and vibrant and rounded the edges a > > bit > > >> to soften it up): https://imgur.com/Sclh5pZ > > >> > > >> I also dropped the logos into a screenshot to see it in context, and > > also > > >> included Daniel's alternate logo: https://imgur.com/PaJYxsM > > >> > > >> A few notes about the design: > > >> > > >> Simplifying the original logo was my main objective, especially the > > >> "flaps" on each fin of the pinwheel. The darker-colored flap on each > > fin of > > >> the shuriken logo was intended to represent the flap itself, not a > > shadow. > > >> At first, like some of you, I felt this was odd since the flap would > > >> typically not be darker in color. However, it was more important to me > > that > > >> I use a lighter color for the larger part of the find ("behind" the > > flap) — > > >> I did not want to make the fin too dark as it would make the logo much > > >> darker at a smaller size. Eventually, the dark flap grew on me and I > > still > > >> prefer it because it allows the overall fin to be lighter and more > > vibrant > > >> in color. > > >> > > >> For the new pinwheel design I decided to swap the colors so the flap is > > >> lighter in color, which does give it a stronger sense of depth. > > >> > > >> Speaking of colors, this is what I spent the majority of my time on. > > >> Color is one of the most powerful tools a designer has to work with and > > I > > >> went through many iterations of each color to make sure they worked well > > >> each other, testing them on both light and dark backgrounds, which > > always > > >> make colors look surprisingly different. The versions were heavily > > tested > > >> on both light and dark backgrounds. I wanted to make the logo's colors > > >> bold, vibrant, and modern so it can sit comfortably next to logos like > > >> Google, Airbnb, and other modern logos that also use vibrant color > > >> palettes. > > >> > > >> I tend to avoid using gradients or shadows in logos or small icons, > > >> though there are exceptions (I did use a gradient for the red-gold > > swoosh > > >> on Astronomer's icon, which can be seen at > > >> https://twitter.com/astronomerio?lang=en). Generally, it's better to > > >> keep things flat and simple because flat and simple always reads better > > at > > >> small sizes. This icon is rather complex so avoiding gradients and > > shadows > > >> was a must. > > >> > > >> Finally, while I didn't originally eliminate the center dot as I was > > >> working on what would come to be known as the shuriken logo, our CTO at > > >> Astronomer suggested doing so and it stuck. Removing the dot gave the > > logo > > >> a cleaner, more unified look. The dot tends to draw attention to itself. > > >> > > >> The pinwheel design does hearken back to the original and certainly > > reads > > >> better as an actual pinwheel. However, I still prefer the shuriken logo. > > >> While it deviates from the original pinwheel design, especially the > > removal > > >> of the black dot, I think it breathes some new life into the logo and > > takes > > >> it in a new direction that feels modern and bold. —Chris > > >> > > >> > > >> > > >> On 2019/08/15 03:03:47, Aizhamal Nurmamat kyzy > > >> <aizha...@google.com.INVALID> wrote: > > >> > Hey Daniel, > > >> > > > >> > Thank you so much for alternate logos! > > >> > > > >> > @everyone please take a look at the link provided by Daniel. > > >> > I really like the last option, which is Alternate 2. Maybe we could > > >> really > > >> > consider a middle point b/w old and new ones? > > >> > > > >> > Thanks, > > >> > Aizhamal > > >> > > > >> > On Tue, Aug 13, 2019 at 23:33 Daniel Gruno <humbed...@apache.org> > > >> wrote: > > >> > > > >> > > Hi James, > > >> > > I don't mean to butt in much here, but as the general "guy who fixes > > >> > > various logos around here" (I re-did the current airflow logo as the > > >> other > > >> > > version had bad color tearing and splotches of...I dunno what), what > > >> about > > >> > > perhaps taking the best of both worlds and compromising? Using the > > >> more > > >> > > simple design of the suggested logo in this thread, but making it > > more > > >> > > realistic, adding the 'button' back in, adding a bit of thickness to > > >> the > > >> > > wings. > > >> > > > > >> > > I made a quick mock-up of the current, proposed, and an example > > >> compromise > > >> > > version at: https://imgur.com/a/G0Bpcky > > >> > > > > >> > > It features: > > >> > > - the current logo > > >> > > - the proposed logo > > >> > > - an alternate compromise example > > >> > > > > >> > > I have little to no skin in this game, but I figure if the logo is > > >> getting > > >> > > an overhaul, it shouldn't just be a dichotomy between old and new :) > > >> I have > > >> > > them all as SVG, so adjustments can always be made. > > >> > > > > >> > > With regards, > > >> > > Daniel (who is not on this list, so please cc if you need my > > >> attention) > > >> > > > > >> > > > > >> > > On 2019/08/13 12:37:32, James Meickle <jmeic...@quantopian.com > > >> .INVALID> > > >> > > wrote: > > >> > > > I'm gonna have to voice my discontent on this one. The previous > > >> logo was > > >> > > > designed to look like a physical pinwheel, with shading and > > >> gradients to > > >> > > > add depth. That makes it hard to reproduce, so of course it's > > worth > > >> > > > considering a flatter replacement. > > >> > > > > > >> > > > This simplification keeps the same overall shape but elongates the > > >> > > points, > > >> > > > drops the gradient, and reduces the region of overlap. Overall > > this > > >> means > > >> > > > there's larger contiguous regions of color, and they're skinnier. > > >> > > Combined > > >> > > > with the shading moved to a location where it wouldn't be on the > > >> physical > > >> > > > object, it winds up looking like four chef's knives rather than > > four > > >> > > points > > >> > > > of a pinwheel. Removing the central "dot" also replicates this > > >> uninviting > > >> > > > spikiness in the interior, where the regions of shading look like > > >> they're > > >> > > > jabbing at each other rather than meeting smoothly. > > >> > > > > > >> > > > So... redesign sure, but please not this one? > > >> > > > > > >> > > > On Tue, Aug 13, 2019 at 7:36 AM Kamil Breguła < > > >> kamil.breg...@polidea.com > > >> > > > > > >> > > > wrote: > > >> > > > > > >> > > > > I also planned modernization of the logo as part of the website > > >> > > > > creation. The creation of the website is also to include: > > >> > > > > > Brand book with updated logo (including logo safe space, > > >> colors, how > > >> > > not > > >> > > > > to use the logo and black&white version) > > >> > > > > > > >> > > > > In the near future I will try to provide more information. > > >> > > > > > > >> > > > > On Tue, Aug 13, 2019 at 1:08 PM Driesprong, Fokko > > >> <fo...@driesprong.frl > > >> > > > > > >> > > > > wrote: > > >> > > > > > > > >> > > > > > Great work Chris, love the clean design. > > >> > > > > > > > >> > > > > > Cheers, Fokko > > >> > > > > > > > >> > > > > > Op di 13 aug. 2019 om 13:06 schreef Kaxil Naik < > > >> kaxiln...@gmail.com > > >> > > >: > > >> > > > > > > > >> > > > > > > Love the new one. Nice work Chris. > > >> > > > > > > > > >> > > > > > > On Tue, Aug 13, 2019 at 12:03 PM Bas Harenslak < > > >> > > > > > > basharens...@godatadriven.com> wrote: > > >> > > > > > > > > >> > > > > > > > I like it! Looks modern and finally that annoying stain is > > >> gone. > > >> > > > > > > > > > >> > > > > > > > Bas > > >> > > > > > > > > > >> > > > > > > > On 2019/08/13 10:28:48, Ash Berlin-Taylor < > > a...@apache.org> > > >> > > wrote: > > >> > > > > > > > > Hi everyone,> > > >> > > > > > > > > > > >> > > > > > > > > Here at Astronomer we've just had our Lead Designer, > > Chris > > >> > > > > Hendrixson, > > >> > > > > > > > join us recently and he's proposed a few subtle tweaks to > > >> the > > >> > > Airflow > > >> > > > > > > logo > > >> > > > > > > > that I think keep it still recognisably the same logo, but > > >> just > > >> > > a bit > > >> > > > > > > more > > >> > > > > > > > refined.> > > >> > > > > > > > > > > >> > > > > > > > > In his words:> > > >> > > > > > > > > > > >> > > > > > > > > > The new Airflow icon was designed by me, Chris > > >> Hendrixson. > > >> > > I’m > > >> > > > > the > > >> > > > > > > > Lead Designer at Astronomer. I’ve been designing logos and > > >> > > > > interfaces and > > >> > > > > > > > many other things for over a decade. This rebrand is free, > > >> of > > >> > > > > course. I’m > > >> > > > > > > > excited about contributing to the open source community.> > > >> > > > > > > > > > > >> > > > > > > > > I don't think the mailing list allows attachments, so > > you > > >> can > > >> > > view > > >> > > > > it > > >> > > > > > > on > > >> > > > > > > > the wiki < > > >> > > > > > > > > > >> > > > > > > > > >> > > > > > > >> > > > > >> > > https://cwiki.apache.org/confluence/display/AIRFLOW/Proposed+Logo+Redesign > > >> > > > > > > > > > >> > > > > > > > > > > >> > > > > > > > > > > >> > > > > > > > > What do people think of this?> > > >> > > > > > > > > > > >> > > > > > > > > -ash> > > >> > > > > > > > > > > >> > > > > > > > > > >> > > > > > > > > > >> > > > > > > > > > >> > > > > > > > > >> > > > > > > -- > > >> > > > > > > *Kaxil Naik* > > >> > > > > > > *Big Data Consultant | DevOps Data Engineer* > > >> > > > > > > *Certified *Google Cloud Data Engineer | *Certified* Apache > > >> Spark & > > >> > > > > Neo4j > > >> > > > > > > Developer > > >> > > > > > > *LinkedIn*: https://www.linkedin.com/in/kaxil > > >> > > > > > > > > >> > > > > > > >> > > > > > >> > > > > >> > > > >> > > > > > > > > > -- > > > > > > Chao-Han Tsai > > > > > > > > > > > -- > > Jarek Potiuk > Polidea <https://www.polidea.com/> | Principal Software Engineer > > M: +48 660 796 129 <+48660796129> > [image: Polidea] <https://www.polidea.com/> >
