Hello everyone! 

I'm Karolina and I'm a Project Manager on a daily basis with focus on cloud / 
big data projects. 

I'm new to dev-list but I work closely with Kamil Breguła and Jarek Potiuk who 
are very much present in the Apache Airflow community. Thanks to their 
knowledge and passion I am up-to-date on what's going on within the Apache 
Airflow community but haven't been there yet. Also, @Aizhamal thank you for 
giving me courage to speak my voice here :) 

Anyway, as a person who's managing various web / mobile development and UI/UX 
projects since couple of years I have a couple of comments regarding the 
proposed logotypes.

First of all, thank you Chris and Daniel for sharing your work and dedicating 
your time to create the logotypes. 

I really like the latest proposal from Chris https://imgur.com/Sclh5pZ 
<https://imgur.com/Sclh5pZ> and in my opinion the Pinwheel is the best 
compromise for now although I'd personally choose Shuriken over Pinwheel 
because it's more modern and gives a fresher look and feel. As a woman I 
wouldn't mind wearing a T-shirt with Shuriken logotype on it or drink from a 
nice coffee mug with such clean design. 

However, at the same time I don't mind the black dot because the whole concept 
is a well-balanced combination between the old logotype and the latest design 
trends. BTW Chris, great that you've tweaked the colour palette! ;-) For 
smoother and cleaner look maybe it would be a good idea to decrease the size of 
the black dot to make a compromise? Just a thought. 

Thanks and hope that my input would be helpful for the community. 

Karolina Rosół
Polidea <https://www.polidea.com/> | Project Manager

On 2019/08/16 20:48:00, Aizhamal Nurmamat kyzy <a...@google.com.INVALID> wrote: 
> Thank you Chris for the iterations! I really like the Pinwheel 1 here:> 
> https://www.figma.com/file/py2qfJnHxaYuT88rSW3OgN/Airflow-Rebrand-2019?node-id=0%3A1>
>  
> 
> I agree, that black dot in the center is little bit distracting. I am not> 
> sure whether it is a good idea to get rid of it completely, but maybe we> 
> can change the color from balck to something less distracting? How about> 
> white dot? or maybe smaller dot?> 
> 
> If it is not too much trouble, could you make one like that, Chris?> 
> 
> Thanks,> 
> Aizhamal> 
> 
> On Fri, Aug 16, 2019 at 9:40 AM Chris Hendrixson <ch...@astronomer.io>> 
> wrote:> 
> 
> > For anyone interested, here is a link to the (view-only) Airflow logo file> 
> > in Figma. It shows my process for the logo and all the variations I worked> 
> > with.> 
> >> 
> > Figma is the hot new design tool and I'm all in on it. It's essentially> 
> > the Google Docs of design tools — it's web-based, multiple people can work> 
> > on files simultaneously, leave comments, etc.> 
> >> 
> >> 
> > https://www.figma.com/file/py2qfJnHxaYuT88rSW3OgN/Airflow-Rebrand-2019?node-id=0%3A1>
> >  
> >> 
> > —Chris> 
> >> 
> >> 
> >> 
> > On 2019/08/16 13:52:28, Jarek Potiuk <ja...@polidea.com> wrote:> 
> > > It's great discussion! Chris - I love how you responded to the comments> 
> > :).> 
> > > I think there are many people who are emotionally vested in Airflow (and> 
> > > its pinwheel association) and I love that you adjusted your proposal!> 
> > >> 
> > > I like the new Pinwheel proposal much more than the shuriken one ...> 
> > > because shuriken. Pinwheel association is strong for me as well.> 
> > >> 
> > > I think the new Pinwheel logo has many of the properties that you wanted> 
> > to> 
> > > achieve (and that I sympathise with) - modern look, simplicity, flat> 
> > > appearance (but with a hint of 3D), being a bit more dynamic, nice when> 
> > put> 
> > > in context (I think the website looks best with the new pinwheel logo> 
> > hands> 
> > > down). Also I think Shuriken logo was a bit too dynamic. Airflow is not 
> > > a> 
> > > speed daemon and it does not need to be - in many cases it just sits and> 
> > > waits for things to happen/be done by other components, so the pinwheel> 
> > > feels much better than shuriken.> 
> > >> 
> > > I love the new colour palette - it's much better than the old one. It 
> > > was> 
> > > indeed huge problem to put the logo next to some often associated logos> 
> > > (for example the blue from all GCP related colours/cloud colours).> 
> > > Especially in case of presentations where I had to put several logos at> 
> > the> 
> > > same time. Especially the shade of blue we used so far was difficult to> 
> > > match with often used other blue shades (look at the website for example> 
> > -> 
> > > the blue of the top right header and Airflow's blue do not look good 
> > > next> 
> > > to each other).> 
> > >> 
> > > J.> 
> > >> 
> > > On Fri, Aug 16, 2019 at 3:36 AM Sumit Maheshwari <sumeet.ma...@gmail.com> 
> > >> 
> > > wrote:> 
> > >> 
> > > > Loved the new pinwheel logo. Thanks, Chris and Daniel.> 
> > > >> 
> > > > On Fri, Aug 16, 2019 at 10:07 AM Chao-Han Tsai <mi...@gmail.com>> 
> > > > wrote:> 
> > > >> 
> > > > > Thanks Chris for the new Airflow logo.> 
> > > > >> 
> > > > > Personally I like the new pinwheel design better. Its fins are more> 
> > > > > natural as they seem be made by folding four Isosceles right 
> > > > > triangle> 
> > > > > papers, which is natural and symmetric. On the other hand, the fins> 
> > of> 
> > > > the> 
> > > > > shuriken one is too narrow and sharp, which seems to be made using> 
> > some> 
> > > > > non-symmetric triangle.> 
> > > > >> 
> > > > > [image: Untitled Diagram.png]> 
> > > > >> 
> > > > > On Thu, Aug 15, 2019 at 8:23 PM Chris Hendrixson <> 
> > ch...@astronomer.io>> 
> > > > > wrote:> 
> > > > >> 
> > > > >> Hey all, I'm the designer of the new logo that kicked off this> 
> > thread. I> 
> > > > >> will now and forever consider it the "shuriken" logo (I did not 
> > > > >> even> 
> > > > know> 
> > > > >> that word before this thread, so thank you). Based on the feedback 
> > > > >> I> 
> > > > went> 
> > > > >> back to the drawing board and came up with another version that is> 
> > > > closer> 
> > > > >> to the original pinwheel design, similar to the alternates that> 
> > Daniel> 
> > > > drew> 
> > > > >> up.> 
> > > > >>> 
> > > > >> You can see it along with a slightly modified version of the> 
> > shuriken> 
> > > > >> logo (I made the colors more bold and vibrant and rounded the edges> 
> > a> 
> > > > bit> 
> > > > >> to soften it up): https://imgur.com/Sclh5pZ> 
> > > > >>> 
> > > > >> I also dropped the logos into a screenshot to see it in context, 
> > > > >> and> 
> > > > also> 
> > > > >> included Daniel's alternate logo: https://imgur.com/PaJYxsM> 
> > > > >>> 
> > > > >> A few notes about the design:> 
> > > > >>> 
> > > > >> Simplifying the original logo was my main objective, especially the> 
> > > > >> "flaps" on each fin of the pinwheel. The darker-colored flap on 
> > > > >> each> 
> > > > fin of> 
> > > > >> the shuriken logo was intended to represent the flap itself, not a> 
> > > > shadow.> 
> > > > >> At first, like some of you, I felt this was odd since the flap 
> > > > >> would> 
> > > > >> typically not be darker in color. However, it was more important to> 
> > me> 
> > > > that> 
> > > > >> I use a lighter color for the larger part of the find ("behind" the> 
> > > > flap) —> 
> > > > >> I did not want to make the fin too dark as it would make the logo> 
> > much> 
> > > > >> darker at a smaller size. Eventually, the dark flap grew on me and 
> > > > >> I> 
> > > > still> 
> > > > >> prefer it because it allows the overall fin to be lighter and more> 
> > > > vibrant> 
> > > > >> in color.> 
> > > > >>> 
> > > > >> For the new pinwheel design I decided to swap the colors so the> 
> > flap is> 
> > > > >> lighter in color, which does give it a stronger sense of depth.> 
> > > > >>> 
> > > > >> Speaking of colors, this is what I spent the majority of my time 
> > > > >> on.> 
> > > > >> Color is one of the most powerful tools a designer has to work with> 
> > and> 
> > > > I> 
> > > > >> went through many iterations of each color to make sure they worked> 
> > well> 
> > > > >> each other, testing them on both light and dark backgrounds, which> 
> > > > always> 
> > > > >> make colors look surprisingly different. The versions were heavily> 
> > > > tested> 
> > > > >> on both light and dark backgrounds. I wanted to make the logo's> 
> > colors> 
> > > > >> bold, vibrant, and modern so it can sit comfortably next to logos> 
> > like> 
> > > > >> Google, Airbnb, and other modern logos that also use vibrant color> 
> > > > >> palettes.> 
> > > > >>> 
> > > > >> I tend to avoid using gradients or shadows in logos or small icons,> 
> > > > >> though there are exceptions (I did use a gradient for the red-gold> 
> > > > swoosh> 
> > > > >> on Astronomer's icon, which can be seen at> 
> > > > >> https://twitter.com/astronomerio?lang=en). Generally, it's better> 
> > to> 
> > > > >> keep things flat and simple because flat and simple always reads> 
> > better> 
> > > > at> 
> > > > >> small sizes. This icon is rather complex so avoiding gradients and> 
> > > > shadows> 
> > > > >> was a must.> 
> > > > >>> 
> > > > >> Finally, while I didn't originally eliminate the center dot as I 
> > > > >> was> 
> > > > >> working on what would come to be known as the shuriken logo, our> 
> > CTO at> 
> > > > >> Astronomer suggested doing so and it stuck. Removing the dot gave> 
> > the> 
> > > > logo> 
> > > > >> a cleaner, more unified look. The dot tends to draw attention to> 
> > itself.> 
> > > > >>> 
> > > > >> The pinwheel design does hearken back to the original and certainly> 
> > > > reads> 
> > > > >> better as an actual pinwheel. However, I still prefer the shuriken> 
> > logo.> 
> > > > >> While it deviates from the original pinwheel design, especially the> 
> > > > removal> 
> > > > >> of the black dot, I think it breathes some new life into the logo> 
> > and> 
> > > > takes> 
> > > > >> it in a new direction that feels modern and bold. —Chris> 
> > > > >>> 
> > > > >>> 
> > > > >>> 
> > > > >> On 2019/08/15 03:03:47, Aizhamal Nurmamat kyzy> 
> > > > >> <ai...@google.com.INVALID> wrote:> 
> > > > >> > Hey Daniel,> 
> > > > >> >> 
> > > > >> > Thank you so much for alternate logos!> 
> > > > >> >> 
> > > > >> > @everyone please take a look at the link provided by Daniel.> 
> > > > >> > I really like the last option, which is Alternate 2. Maybe we> 
> > could> 
> > > > >> really> 
> > > > >> > consider a middle point b/w old and new ones?> 
> > > > >> >> 
> > > > >> > Thanks,> 
> > > > >> > Aizhamal> 
> > > > >> >> 
> > > > >> > On Tue, Aug 13, 2019 at 23:33 Daniel Gruno <hu...@apache.org>> 
> > > > >> wrote:> 
> > > > >> >> 
> > > > >> > > Hi James,> 
> > > > >> > > I don't mean to butt in much here, but as the general "guy who> 
> > fixes> 
> > > > >> > > various logos around here" (I re-did the current airflow logo> 
> > as the> 
> > > > >> other> 
> > > > >> > > version had bad color tearing and splotches of...I dunno what),> 
> > what> 
> > > > >> about> 
> > > > >> > > perhaps taking the best of both worlds and compromising? Using> 
> > the> 
> > > > >> more> 
> > > > >> > > simple design of the suggested logo in this thread, but making> 
> > it> 
> > > > more> 
> > > > >> > > realistic, adding the 'button' back in, adding a bit of> 
> > thickness to> 
> > > > >> the> 
> > > > >> > > wings.> 
> > > > >> > >> 
> > > > >> > > I made a quick mock-up of the current, proposed, and an example> 
> > > > >> compromise> 
> > > > >> > > version at: https://imgur.com/a/G0Bpcky> 
> > > > >> > >> 
> > > > >> > > It features:> 
> > > > >> > > - the current logo> 
> > > > >> > > - the proposed logo> 
> > > > >> > > - an alternate compromise example> 
> > > > >> > >> 
> > > > >> > > I have little to no skin in this game, but I figure if the logo> 
> > is> 
> > > > >> getting> 
> > > > >> > > an overhaul, it shouldn't just be a dichotomy between old and> 
> > new :)> 
> > > > >> I have> 
> > > > >> > > them all as SVG, so adjustments can always be made.> 
> > > > >> > >> 
> > > > >> > > With regards,> 
> > > > >> > > Daniel (who is not on this list, so please cc if you need my> 
> > > > >> attention)> 
> > > > >> > >> 
> > > > >> > >> 
> > > > >> > > On 2019/08/13 12:37:32, James Meickle <jmeic...@quantopian.com> 
> > > > >> .INVALID>> 
> > > > >> > > wrote:> 
> > > > >> > > > I'm gonna have to voice my discontent on this one. The> 
> > previous> 
> > > > >> logo was> 
> > > > >> > > > designed to look like a physical pinwheel, with shading and> 
> > > > >> gradients to> 
> > > > >> > > > add depth. That makes it hard to reproduce, so of course it's> 
> > > > worth> 
> > > > >> > > > considering a flatter replacement.> 
> > > > >> > > >> 
> > > > >> > > > This simplification keeps the same overall shape but> 
> > elongates the> 
> > > > >> > > points,> 
> > > > >> > > > drops the gradient, and reduces the region of overlap. 
> > > > >> > > > Overall> 
> > > > this> 
> > > > >> means> 
> > > > >> > > > there's larger contiguous regions of color, and they're> 
> > skinnier.> 
> > > > >> > > Combined> 
> > > > >> > > > with the shading moved to a location where it wouldn't be on> 
> > the> 
> > > > >> physical> 
> > > > >> > > > object, it winds up looking like four chef's knives rather> 
> > than> 
> > > > four> 
> > > > >> > > points> 
> > > > >> > > > of a pinwheel. Removing the central "dot" also replicates 
> > > > >> > > > this> 
> > > > >> uninviting> 
> > > > >> > > > spikiness in the interior, where the regions of shading look> 
> > like> 
> > > > >> they're> 
> > > > >> > > > jabbing at each other rather than meeting smoothly.> 
> > > > >> > > >> 
> > > > >> > > > So... redesign sure, but please not this one?> 
> > > > >> > > >> 
> > > > >> > > > On Tue, Aug 13, 2019 at 7:36 AM Kamil Breguła <> 
> > > > >> kamil.breg...@polidea.com> 
> > > > >> > > >> 
> > > > >> > > > wrote:> 
> > > > >> > > >> 
> > > > >> > > > > I also planned modernization of the logo as part of the> 
> > website> 
> > > > >> > > > > creation. The creation of the website is also to include:> 
> > > > >> > > > > > Brand book with updated logo (including logo safe space,> 
> > > > >> colors, how> 
> > > > >> > > not> 
> > > > >> > > > > to use the logo and black&white version)> 
> > > > >> > > > >> 
> > > > >> > > > > In the near future I will try to provide more information.> 
> > > > >> > > > >> 
> > > > >> > > > > On Tue, Aug 13, 2019 at 1:08 PM Driesprong, Fokko> 
> > > > >> <fo...@driesprong.frl> 
> > > > >> > > >> 
> > > > >> > > > > wrote:> 
> > > > >> > > > > >> 
> > > > >> > > > > > Great work Chris, love the clean design.> 
> > > > >> > > > > >> 
> > > > >> > > > > > Cheers, Fokko> 
> > > > >> > > > > >> 
> > > > >> > > > > > Op di 13 aug. 2019 om 13:06 schreef Kaxil Naik <> 
> > > > >> kaxiln...@gmail.com> 
> > > > >> > > >:> 
> > > > >> > > > > >> 
> > > > >> > > > > > > Love the new one. Nice work Chris.> 
> > > > >> > > > > > >> 
> > > > >> > > > > > > On Tue, Aug 13, 2019 at 12:03 PM Bas Harenslak <> 
> > > > >> > > > > > > basharens...@godatadriven.com> wrote:> 
> > > > >> > > > > > >> 
> > > > >> > > > > > > > I like it! Looks modern and finally that annoying> 
> > stain is> 
> > > > >> gone.> 
> > > > >> > > > > > > >> 
> > > > >> > > > > > > > Bas> 
> > > > >> > > > > > > >> 
> > > > >> > > > > > > > On 2019/08/13 10:28:48, Ash Berlin-Taylor <> 
> > > > a...@apache.org>> 
> > > > >> > > wrote:> 
> > > > >> > > > > > > > > Hi everyone,>> 
> > > > >> > > > > > > > >> 
> > > > >> > > > > > > > > Here at Astronomer we've just had our Lead 
> > > > >> > > > > > > > > Designer,> 
> > > > Chris> 
> > > > >> > > > > Hendrixson,> 
> > > > >> > > > > > > > join us recently and he's proposed a few subtle> 
> > tweaks to> 
> > > > >> the> 
> > > > >> > > Airflow> 
> > > > >> > > > > > > logo> 
> > > > >> > > > > > > > that I think keep it still recognisably the same> 
> > logo, but> 
> > > > >> just> 
> > > > >> > > a bit> 
> > > > >> > > > > > > more> 
> > > > >> > > > > > > > refined.>> 
> > > > >> > > > > > > > >> 
> > > > >> > > > > > > > > In his words:>> 
> > > > >> > > > > > > > >> 
> > > > >> > > > > > > > > > The new Airflow icon was designed by me, Chris> 
> > > > >> Hendrixson.> 
> > > > >> > > I’m> 
> > > > >> > > > > the> 
> > > > >> > > > > > > > Lead Designer at Astronomer. I’ve been designing> 
> > logos and> 
> > > > >> > > > > interfaces and> 
> > > > >> > > > > > > > many other things for over a decade. This rebrand is> 
> > free,> 
> > > > >> of> 
> > > > >> > > > > course. I’m> 
> > > > >> > > > > > > > excited about contributing to the open source> 
> > community.>> 
> > > > >> > > > > > > > >> 
> > > > >> > > > > > > > > I don't think the mailing list allows attachments,> 
> > so> 
> > > > you> 
> > > > >> can> 
> > > > >> > > view> 
> > > > >> > > > > it> 
> > > > >> > > > > > > on> 
> > > > >> > > > > > > > the wiki <> 
> > > > >> > > > > > > >> 
> > > > >> > > > > > >> 
> > > > >> > > > >> 
> > > > >> > >> 
> > > > >>> 
> > > >> 
> > https://cwiki.apache.org/confluence/display/AIRFLOW/Proposed+Logo+Redesign> 
> > > > >> > > > > > > >> 
> > > > >> > > > > > > > >> 
> > > > >> > > > > > > > >> 
> > > > >> > > > > > > > > What do people think of this?>> 
> > > > >> > > > > > > > >> 
> > > > >> > > > > > > > > -ash>> 
> > > > >> > > > > > > > >> 
> > > > >> > > > > > > >> 
> > > > >> > > > > > > >> 
> > > > >> > > > > > > >> 
> > > > >> > > > > > >> 
> > > > >> > > > > > > --> 
> > > > >> > > > > > > *Kaxil Naik*> 
> > > > >> > > > > > > *Big Data Consultant | DevOps Data Engineer*> 
> > > > >> > > > > > > *Certified *Google Cloud Data Engineer | *Certified*> 
> > Apache> 
> > > > >> Spark &> 
> > > > >> > > > > Neo4j> 
> > > > >> > > > > > > Developer> 
> > > > >> > > > > > > *LinkedIn*: https://www.linkedin.com/in/kaxil> 
> > > > >> > > > > > >> 
> > > > >> > > > >> 
> > > >
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