My INGOT strategy is basically targeted on non-consumers of vocational IT certification ie most kids under 16 and adults overshot by certificates such as ECDL. Its designed to bypass the conventional bureaucracy and undercut everything else on costs and teacher overhead. I should think we have maybe 5 million such potential customers in the UK alone. Probably 5 times that in the USA. Regicon put me in contact with Venezuela, Mexico and indirecty Brazil with a promise of a Spansih translation. We now have Academies in UK, Serbia, Romania, Poland, Australia, New Zealand, USA. It also occurred to me that there is no international standardised certification for basic math or literacy. If we make the IT work there is massive scope in other overshot learning areas and the revenue off a dollar a certificate could easily fund the entire OOo project, Mozilla and any other needy FLOSS project.
Yes, the best customers are the current non-consumers +1 --- Christian Einfeldt <[EMAIL PROTECTED]> wrote: From: Christian Einfeldt <[EMAIL PROTECTED]> Date: Sat, 12 Feb 2005 17:23:38 -0800 To: [email protected] Subject: Re: [Marketing] Ethos of SpreadOpenOffice.org On Saturday 12 February 2005 16:03, Anthony Long wrote: > What do people think the mission or ethos of SpreadOpenOffice.org > should be? OpenOffice.org is unique from Firefox in several > ways: > > --Bigger user investment in time to download and getting > accustomed to --More mature audience (information worker/small > office/enterprise vs. home user) > > Other thoughts? Let's think about and discuss this. Institutional users. We really need to look for overshot customers. Schools. University students. Also, non-consumers. Some schools are non-consumers. A school near my house only has computer time for kids in after school programs. Those are our best customers. Upper tier customers will probably still be a bit hesitant after OOo 2.0. Of course, being a simple end user, I have not been able to download 2, so maybe I'm wrong, but IMHO, we still can't really compete on the basis of features due to demi-Moore's law (Bhaskar Chakravorti's law that says that rates of adoption of new technologies in highly networked industries will be about half of the pace of the acceleration of technology). IMHO, it doesn't really matter what kind of features we have in OOo. Upper tier customers will probably still be a bit hesitate to adopt OOo until we are much closer to wide-spread adoption, at which point we can engage in what Christensen calls "competitive battles." Until then, IMHO, we should focus on our best customers: overshot customers and non-consumers. This is why I have started diyparts.org. I think there is probably lots of older hardware out there that could be used for thin clients. If we hit institutions with thin clients (or fat networked clients) we can reach a lot more overshot customers and non-consumers. So spreadopenoffice.org should be directed at that group, IMHO. --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
