I'll read Bhaskar's book, but I'll do better than that, I'll get a lot of other people to read it. After all I'm a connector and a salesman :-)
I agree with what you say about supply side players. In Dallas airport there was a big sign saying Windows, Unix, Linux. I doubt Linux would have featured a couple of years ago, more evidence of change. We were in a book store in Houston to-day - 2 OOo books on the shelves - more evidence, let's keep pushing this along. -- Ian That is what I like about Bhaskar's idea. It helps us break things down into bite-sized pieces. Ian, I promised you that you would like Christensen, and so now you really should read Bhaskar's book: http://www.slowpacefastchange.com > This leads to the > more mainstream confidence so the mainstream people start to > attend conferences to find out what its all about. +1 Confidence is the stuff of demi-Moore's law. > As marketeers we need to > be seeking out the connectors, mavens and salesmen that are not > already part of our project, to spread the word and conferences > are good places to find these people. Look to see who has the > most diverse set of contacts, best knowledge of technology value > statements and those who are most persuasive. Make these people a > priority in transferring the OpenOffice.org message. Also, in the next stage of our SMP (strategic marketing plan), I think that we should try to identify some key demand side and supply side players in each geographical region who are either ripe for switching, or who have already switched. We could have the marcons try to recruit people in those small areas to talk with those key players to establish an on-going dialogue with them. I'm sure that Jacqueline and John and others have already been talking about this, and it has just taken me a while to catch on. ;-) --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
