Ian Lynch schreef:
On Mon, 2006-01-30 at 20:42 +0100, Steven Pauwels wrote:
Hi Ian,
Any information I get from any volunteer tells me something about the
where OOo stands as a community and as a product. My aim is to find out
how mature it is as a project. If no data is known about usage, we
should launch a survey to get data and at least that gives us an idea
and if we are lucky (data in favor of OOo), it is a fine marketing
persuador as well.
According to IDC OOo has 10% global market share. Forresters put it at
15%.
These are my findings today (some of you might have noticed that I try
to post my findings every day, based on any new info I get, but I do
like my weekends :))
- Get a clue on about when a 3.0 release is planned (next year? ....)
and if there is no scheduled moment... get marketing ready asap...
- Create a separate product promotion website to launch 3.0
- Get data on visitors, office suite usage, downloads, etc... on that
website.. ( a happy user is a great source for data...) why not ask
users who download a new version to help us out by answereing a few key
questions?
- Define marketing goals and means for 3.0 and make them public to the
volunteers and local projects as part of the marketing strategy.
- Get the local projects to inter-act on a marketing level.
- I am sure I am starting to forget some of the things I mentioned
earlier..
Here is a thing I would like to discuss with all involved in marketing:
giving the product another name. (.org in a name is confusing, we can
not use OpenOffice without .org, there is a fine example:
Mozilla-->Firefox) Please let me know what you think and how you feel
about the product and community sharing the same name.
Changing the name has been discussed at length. The difficulty is there
is never enough of a consensus and while Sun holds the copyright and
controls anything that costs any money its quite difficult to change the
name even if there was a consensus. I think we could spend a lot of time
on things that come to nothing. Getting local projects to interact might
be the best bet. To an extent I have been doing this with my INGOT
project and other community members eg recently I was in Germany with
Manfred Reiter who used to be the co-lead of the German Language
project. We are working together on the EuroLinux project and that will
get OOo to schools throughout Europe. We have 10 countries involved.
Regards,
Nice !
thxs Ian!
Steven P.
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