Hello everyone,
and first of all a big thank you to everyone involved in the
constructive discussions! I see that a lot of great and interesting
ideas have been brought up and now it's time to finalize the campaign in
order to let it run.
I think we should set two target audiences:
- SMB, SOHO
- educational area
As of the slogans, there are quite a few good ones, but unfortunately,
we should stick to one basic tagline. ;-)
I like "OpenOffice.org: Your Next Office Upgrade" most, and I think we
should stick to that. It must not be the final wording, but it should
get into that area. Feel free to be creative, we can exchange words
easily as long as ads are not printed/brought online.
So, what's up to du currently:
- We need to identify sites worth targetting at with advertisements.
I've summed up some ideas from the list on the Wiki. Google ads are an
option, social networks are another. School-related publications are a
third. Who knows concrete names and maybe prices for the ads?
- We need to establish some design, and this is where I hope the art
project gets in. Guys, be creative. :-) I have no concrete idea as of
now (I'm no graphics guy), so I'm open up to everything.
By the way, regarding USB drives and T-shirts, we're still checking
things. Will get back to you regarding that as soon as possible.
Thanks!
Florian
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